Сервис в России и за рубежом, 2020, том 14, № 4 (91)

2020, Vol. 14, No. 4 (91)

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SERVICES
IN RUSSIA AND ABROAD

В РОССИИ
И ЗА РУБЕЖОМ

ISSN 1995-042X
Сетевой научный журнал

Т. 14, No. 4 (91)

2020

http://service-rusjournal.ru

РЕДАКЦИЯ ЖУРНАЛА

Главный редактор:
Афанасьев О.Е. – Российский гос. ун-т туризма и 
сервиса (РФ, Москва), лауреат Государственной премии 
Украины в области образования, д.геогр.н., проф.

Редакционный совет:
Новикова Н.Г. – Российский гос. ун-т туризма и сервиса 
(РФ, Москва), первый проректор, д.э.н., проф.; 
Председатель Редакционного совета
Ананьева Т.Н. – Российский гос. ун-т туризма и сервиса 
(РФ, Москва), д.соц.н., проф.
Бушуева И.В. – Российский гос. ун-т туризма и сервиса 
(РФ, Москва), д.э.н., проф.
Василенко В.А. – Крымский федеральный университет 
имени В.И. Вернадского (РФ, Симферополь), д.э.н., проф.
Платонова Н.А. – Российский гос. ун-т туризма и сервиса 
(РФ, Москва), д.э.н., проф.

Редакционная коллегия: 
Гладкий А.В. – Киевский нац. торгово-экономический 
ун-т (Украина, Киев), д.геогр.н., проф.
Дышловой И.Н. – Крымский федеральный университет 
имени В.И. Вернадского (РФ, Симферополь), д.э.н., проф.
Климова Т.Б. – Белгородский государственный нац.
исследовательский ун-т (РФ, Белгород), к.э.н., доцент
Коновалова Е.Е. – Российский гос. ун-т туризма и 
сервиса (РФ, Москва), (РФ, Москва), к.э.н., доц.
Михеева Н.А. – Санкт-Петербургский гос. экономический ун-т (РФ, Санкт-Петербург), д.соц.н., доц., проф.
Морозова Н.С.
–
Российский новый университет 

(РФ, Москва), д.э.н., доц.
Неделиа А.-М. – Сучавский ун-т им. Штефана чел Маре 
(Румыния, Сучава), д-р философии (PhD), доц.
Оборин М.С. – Российский экономический ун-т имени
Г.В. Плеханова, Пермский филиал (РФ, Пермь),
д.э.н., проф.
Петрик Л.С. – Поволжская гос. академия физической 
культуры, спорта и туризма (РФ, Казань), к.э.н., доц.
Погребова Е.С. – Российский гос. ун-т туризма и сервиса 
(РФ, Москва), к.э.н., доц.
Пулидо-Фернандес Х.И. – Ун-т Хаэна (Испания, Хаэн), 
д-р философии (PhD), проф.
Трухачев А.В. – Ставропольский гос. аграрный ун-т 
(РФ, Ставрополь), к.э.н., доц.
Фу Я.-И. –
Индианский ун-т –
Ун-т Пердью в 

Индианаполисе (США, Индианаполис), д-р философии 
(PhD), доц.
Харитонова Т.В. – Финансовый ун-т при Правительстве 
Российской Федерации (РФ, Москва), к.э.н., доц.

Ответственный секретарь:
Афанасьева А.В. – Российский гос. ун-т туризма и 
сервиса (РФ, Москва), к.геогр.н., доц.

EDITORS

Editor-in-Chief:
Oleg E. Afanasiev – Russian State University of Tourism
and Service (RF, Moscow), PhD (Dr.Sc.) in Geography, 
Professor, Laureate of the State Prize of Ukraine 
in the sphere of education

Editorial Council:
Natalia G. Novikova – Russian State University of Tourism 
and Service (RF, Moscow), First Vice Rector, PhD (Dr.Sc.)
in Economics, Prof.; Chairman of Ed. Council
Tatiana N. Ananyeva – Russian State University of Tourism 
and Service (RF, Moscow), PhD (Dr.Sc.) in Sociology, Prof.
Irina V. Bushueva – Russian State University of Tourism 
and Service (RF, Moscow), PhD (Dr.Sc.) in Economics, Prof.
Valentin A. Vasilenko – V. I. Vernadsky Crimean Federal
University (RF, Simferopol), PhD (Dr. Sc.) in Economics, Prof.
Nataliya A. Platonova – Russian State University of Tourism 
and Service (RF, Moscow), PhD (Dr.Sc.) in Economics, Prof.

Editorial Board:
Alexander V. Gladkey – Kyiv National University of Trade and
Economics (Ukraine, Kyiv), PhD (Dr.Sc.) in Geography, Prof.
Igor N. Dyshlovoj – V. I. Vernadsky Crimean Federal
University (RF, Simferopol), PhD (Dr. Sc.) in Economics, Prof.
Tatiana B. Klimova – Belgorod State National Research 
University (RF, Belgorod), PhD in Economics, Assoc. Prof.
Elena E. Konovalova – Russian State University of Tourism 
and Service (RF, Moscow), PhD in Economics, Assoc. Prof.
Natella A. Mikheeva – Saint Petersburg State University of 
Economics (RF, St. Petersburg), PhD (Dr.Sc.) in Sociology, Prof.
Natalia S. Morozova – Russian New University (RF, Moscow), 
PhD (Dr.Sc.) in Economics, Prof.
Alexandru-Mircea Nedelea – Stefan cel Mare University of 
Suceava (Romania, Suceava), PhD in Marketing, Assoc. Prof.
Matvey S. Oborin – Perm Institute (branch) of Plekhanov 
Russian University of Economics (RF, Perm), 
PhD (Dr.Sc.) in Economics, Prof.
Lyudmila S. Petrik – Volga Region State Academy of Physical 
Culture, Sport and Tourism (RF, Kazan), PhD, Assoc. Prof.
Elena S. Pogrebova – Russian State University of Tourism 
and Service (RF, Moscow), PhD in Economics, Assoc. Prof.
Juan I. Pulido-Fernandez – University of Jaen (Spain, Jaen),
PhD in Economics, Assoc. Prof.
Aleksandr V. Trukhachev – Stavropol State Agrarian 
University (RF, Stavropol), PhD in Economics, Assoc. Prof.
Yao-Yi Fu
–
Indiana University
– Purdue University 

Indianapolis (USA, Indianapolis), PhD in Hotel, Restaurant, 
and Institutional Management, Assoc. Prof.
Tatiana V. Kharitonova – Financial University Under the 
Government of the Russian Federation (RF, Moscow), PhD
in Economics, Assoc. Prof.

Executive Secretary:
Alexandra V. Afanasieva – Russian State University of 
Tourism and Service (RF, Moscow), PhD in Geography, 
Assoc. Prof.

СОДЕРЖАНИЕ

КОЛОНКА ГЛАВНОГО РЕДАКТОРА    
.

ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ ЭКОНОМИКИ И ТУРИСТСКОГО СЕРВИСА

Арпентьева М.Р., Меньшиков П.В., Баженова Н.Г., Кузнецова Н.В., Коробченко А.И.
Психолого-педагогические компоненты туристической деятельности 
(на примере глэмпинга)

Оборин М.С. Современная концепция развития экологического туризма в России

АКТУАЛЬНЫЕ ВОПРОСЫ ГОСУДАРСТВЕННОГО, МУНИЦИПАЛЬНОГО 
И КОРПОРАТИВНОГО УПРАВЛЕНИЯ В СФЕРЕ УСЛУГ                                                                .

Азарян А.А. Социально-экономический базис для формирования стратегии 
развития сферы услуг в условиях нестабильной внешней среды

Кицис В.М., Калабкина И.М. Франчайзинговые сети в туризме России

МАРКЕТИНГ УСЛУГ И ТЕРРИТОРИЙ                                                                                               .

Долгалева Л.М., Шумакова Е.В., Сергеева Е.К. Эколого-экономические подходы 
к оценке туристско-рекреационного потенциала для устойчивого развития 
малоосвоенных территорий (на примере Республики Саха (Якутия)

Гладкий А.В., Кыливнык В.С. Первая частная мультидисциплинарная музейная 
коллекция санатория «Авангард» в городе Немиров Винницкой области Украины

Хаткевич А.А., Сашнина О.В. Управленческий аспект социокультурного 
проектирования (на примере межрегиональной выставки 
«Тайны древностей и наскальной живописи Сибири и Дальнего Востока»)

СОЦИАЛЬНО-ЭКОНОМИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ ОТРАСЛЕЙ, КОМПЛЕКСОВ, 
ПРЕДПРИЯТИЙ И ОРГАНИЗАЦИЙ СФЕРЫ УСЛУГ                                                  

Оборин М.С. Проектирование сетевого механизма управления 
гостиничным бизнесом

Павленко И.Г., Киреева М.М. Теоретические подходы к определению 
ресурсного потенциала малых средств размещения

Камшечко М.В. Проектная деятельность как обязательная часть образовательного 
процесса студентов направления подготовки 43.03.03 «Гостиничное дело»

Ушаков Р.Н., Макарова А.Н. Проблемы и перспективы подготовки бакалавров 
и магистров по направлению подготовки «Гостиничное дело» с позиции 
гостиничной индустрии

5

6

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В РОССИИ
И ЗА РУБЕЖОМ
СЕРВИС

Т. 14, No. 4 (91)

2020

CONTENT

EDITOR’S NOTE                 

THEORETICAL ASPECTS OF ECONOMICS AND TOURIST SERVICE

Arpentieva M. R., Menshikov P. V., Bazhenova N. G., Kuznetsova N. V., Korobchenko A. I.
Psychological and pedagogical components of tourist activities 
(using the example of glamping)

Oborin M. S. The modern development concept of ecological tourism in Russia

STATE, MUNICIPAL AND CORPORATE GOVERNANCE 
IN SERVICES SECTOR: CURRENT ISSUES                   

Azaryan A. A. Socio-economic basis for forming the service sector development 
strategy in an unstable external environment

Kitsis V. M., Kalabkina I. M. Franchise networks in Russian tourism

MARKETING OF SERVICES AND TERRITORIES                    

Dolgaleva L. M., Shumakova E. V., Sergeeva E. K. Environmental and economic 
approaches to assessing the tourism and recreational potential for the sustainable 
development of underdeveloped areas (The Republic of Sakha (Yakutia)

Gladkey A. V., Kulivnuk V. S. The first private multidiscipline museum collection on the 
territory of sanatorium "Avangard" in Nemyriv city, Vinnitsa region, Ukraine

Khatkevich A. A., Sashnina O. V. Management aspect of sociocultural projecting 
(using the example of interregional museum exhibition “Secrets of antiquities 
and rock paintings of Siberia and the Far East”)

SOCIO-ECONOMIC ASPECTS OF DEVELOPING INDUSTRIES, COMPLEXES,
BUSINESSES AND ORGANIZATIONS OF SERVICES SECTOR                  

Oborin M. S. Designing a network mechanism for managing a hotel business

Pavlenko I. G., Kireeva M. M. Theoretical approaches to determining the resource 
potential of small facilities

Kamshechko M. V. Project activity as a required part of the educational process of 
students in the area of preparation 43.03.03 «Hotel business»

Ushakov R. N., Makarova A. N. Problems and prospects of training bachelors and 
masters in the field of «Hospitality» from the hotel industry side

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INTERPRETER: Alexandra V. Afanasieva, PhD in Geography, Assoc. Prof.
The author of the cover photo: Максим Жашкевич (@zhashkevych) [unsplash.com], 2020

IN  RUSSIA
AND ABROAD
SERVICES

Vol. 14, No. 4 (91)

2020

УВАЖАЕМЫЕ КОЛЛЕГИ!

Представляем Вашему вниманию четвертый в 2020 году вы
пуск сетевого научного журнала «Сервис в России и за рубежом».
Наш журнал продолжат практику публикации актуальных и практически значимых результатов исследований в сфере услуг. 

В преддверии зимы в сфере туризма наблюдается некоторое 

оживление надежд на новогодний туристский сезон, который в 
аспекте эпидемии COVID-19 может стать временной передышкой 
для туристской отрасли, оказавшейся в крайне тяжелой ситуации 
в связи с закрытием возможности реализации турпродуктов в 
популярные массовые направления. 

Одним из главных «развлечений» внутри профсреды в пери
од карантинных ограничений стало прогнозирование будущего 
отрасли и попытки просчитать тренды ее ближайшего и более 
отдаленного развития.

На фоне дискуссий о перспективах массовой вакцинации и 

введения COVID-паспортов для туристов, а также этичной стороны этой идеи в принципе, появляются отдельные примеры стран 
и регионов, которые, даже в условиях продолжающейся пандемии, объявляют о том, что они готовы принимать туристов даже 
без соблюдения карантинного периода. Это самым ярким образом свидетельствует о том, какую значимую роль уже приобрела 
отрасль туризма и гостеприимства в экономике многих стран и 
регионов мира. Очевидно, что в «постпандемийном мире» мы 
станем свидетелями небывалого спроса на услуги организации 
отдыха и путешествий. И отрасль к этому активно готовится. 

В профсреде продолжают настойчиво циркулировать слухи о 

предстоящей масштабной трансформации управленческой составляющей туризма в стране. Очевидно, что ситуация с пандемией COVID-19 станет спусковым механизмом для кардинальной 
перестройки всей архитектуры управления отраслью туризма в 
России. 

Редакция журнала «Сервис в России и за рубежом» пригла
шает авторские коллективы из любых регионов России и стран 
мира делиться своими научно-практическими наработками и 
опытом преодоления кризисных явлений, видением моделей и 
механизмов посткризисного отраслевого развития. 

Мы всегда рады сотрудничеству с Вами, уважаемые наши ав
торы и читатели!

Главный редактор О.Е. Афанасьев

КОЛОНКА

ГЛАВНОГО РЕДАКТОРА

В РОССИИ

И ЗА РУБЕЖОМ
СЕРВИС

Т. 14, No. 4 (91)

2020

UDC 379.85+159.98+379.851

DOI: 10.24411/1995-042X-2020-10401

Mariam R. ARPENTIEVA 

Russian academy of natural sciences (Kaluga, Russia)

PhD (Dr.Sc.) of Psychology, Professor; e-mail: mariam_rav@mail.ru

Petr V. MENSHIKOV 

K. E. Tsiolkovskiy Kaluga State University (Kaluga, Russia)

PhD in Psychology, Associate Professor; e-mail: edeltanne@list.ru

Natalya G. BAZHENOVA

Nosov Magnitogorsk State Technical University (Magnitogorsk, Chelyabinsk region, Russia)

PhD in Pedagogy, Associate Professor; e-mail: bajenova-magu@mail.ru

Natalya V. KUZNETSOVA

Moscow Lomonosov State University, (Moscow, Russia)

Research Fellow; e-mail: ikio@ikio.msu.ru

Andrey I. KOROBCHENKO

Irkutsk State Transport University (Irkutsk, Russia)

PhD in History, Associate Professor; e-mail: korobchenko-1968@mail.ru

PSYCHOLOGICAL AND PEDAGOGICAL COMPONENTS OF TOURIST ACTIVITIES 

(USING THE EXAMPLE OF GLAMPING)

Abstract. The psychological and pedagogical aspects of tourism are relatively rarely the focus of 
researchers. There are very few works directly devoted to pedagogical and especially psychological, aspects, possibilities and limitations of tourism, including glamping and other innovative 
tourism practices and formats. There is an urgent need for a detailed study of tourism activities 
as human activities, studying the possibilities and limitations of tourism activities in human development. The research method is a theoretical analysis of the psychological and pedagogical 
capabilities and limitations of glamping. The study is connected with an attempt to identify psychological and pedagogical and related difficulties (limitations) and resources (opportunities) of 
glamping as a kind of ecological and ethnographic tourism aimed at solving the problems of 
human development as a person, as well as his or her development in interpersonal and educational-professional relations. The article notes the duality of glamping effects in the context of 
the individual development as a person, a partner and a professional. Although the practice of 
glamping as a whole creates conditions for the activation and development of a person's interest 
in nature and culture, as well as himself as a subject of nature and culture, its capabilities cannot 
be overestimated. Although glamping, like other tourist activity formats, can create conditions 
for the development of his activities as a person, partner and professional, but the basic orientation of glamping and its consumers towards comfort and luxury is more an attempt to escape 
from reality, rather than return to it. This will limit the ability of a person to work productively 
and effectively over their mistakes, coping with a difficult life situation. Glamping opportunities 
are associated with the activation, clarification and harmonization of a person's activity as a 
person, a partner and a professional in the course of psychological and pedagogical procedures, 
ranging from home therapy and hobby groups to travel therapy and events.

Keywords: glamping, ecological tourism, ethnic tourism, psychotherapeutic tourism, educational 
tourism, activities, home therapy, event.

ТЕОРЕТИЧЕСКИЕ  АСПЕКТЫ 
ЭКОНОМИКИ  И  ТУРИСТСКОГО  СЕРВИСА
THEORETICAL ASPECTS OF ECONOMICS AND TOURIST SERVICE

НАУЧНЫЙ
ЖУРНАЛ

СЕТЕВОЙ

Arpentieva M. R., Menshikov P. V., Bazhenova N. G., 
Kuznetsova N. V., Korobchenko A. I.
Psychological and pedagogical components of tourist activities 
(using the example of glamping)

Citation: Arpentieva, M. R., Menshikov, P. V., Bazhenova, N. G., Kuznetsova, N. V., & Korobchenko, A. I.
(2020). Psychological and pedagogical components of tourist activities (using the example of glamping). 
Servis v Rossii i za rubezhom [Services in Russia and Abroad], 14(4), 6-21. doi: 10.24411/1995-042X-202010401. 

Article History
Received 16 October 2020
Accepted 19 November 2020

Disclosure statement
No potential conflict of interest was reported 
by the author(s).

© 2020 the Author(s) 
This work is licensed under the Creative Commons Attribution 4.0 International (CC BY-SA 4.0). 
To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/

УДК 379.85+159.98+379.851

DOI: 10.24411/1995-042X-2020-10401

АРПЕНТЬЕВА Мариям Равильевна 

Российская академия естествознания (Калуга, РФ)

доктор психологических наук, доцент, член-корреспондент РАЕ; mariam_rav@mail.ru

МЕНЬШИКОВ Петр Викторович

Калужский государственный университет им. К.Э. Циолковского (Калуга, РФ)

кандидат психологических наук, доцент; edeltanne@list.ru

БАЖЕНОВА Наталья Геннадьевна

Магнитогорский государственный технический университет им. Г.И. Носова (Магнитогорск, 

Челябинская обл., РФ); кандидат психологических наук, доцент; bajenova-magu@mail.ru

КУЗНЕЦОВА Наталья Валентиновна

Московский государственный университет им. М.В. Ломоносова (Москва, РФ)

научный сотрудник; ikio@ikio.msu.ru

КОРОБЧЕНКО Андрей Иванович 

Иркутский государственный университет путей сообщения (Иркутск, РФ)

кандидат исторических наук, доцент; korobchenko-1968@mail.ru

ПСИХОЛОГО-ПЕДАГОГИЧЕСКИЕ КОМПОНЕНТЫ ТУРИСТИЧЕСКОЙ ДЕЯТЕЛЬНОСТИ

(НА ПРИМЕРЕ ГЛЭМПИНГА)

Психологические и педагогические аспекты туристики относительно редко становятся центром внимания исследователей. Очень мало работ, напрямую посвященных 
педагогическим, и, особенно психологическим, аспектам, возможностям и ограничениям туристики, в том числе глэмпинга и иных инновационных туристических практик 
и форматов. Существует насущная необходимость развернутого исследования туристической деятельности как деятельности человека, изучения возможностей и ограничений туристической деятельности в развитии человека. Цель исследования – анализ психолого-педагогических компонентов туристической деятельности на примере
глэмпинга. Метод исследования – теоретический анализ психолого-педагогических 
компонентов туристической деятельности на примере глэмпинга. Исследование связано с попыткой выделения психолого-педагогических и сопутствующих им компонентов туристической деятельности, также трудностей (ограничений) и ресурсов (возможностей) глэмпинга как разновидности экологического и этнографического 

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Т. 14, No. 4 (91)

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туризма, нацеленной на решение задач развития человека как личности, а также его 
развитие в межличностных и учебно-профессиональных отношениях. В статье отмечается двойственность эффектов глэмпинга в контексте развития человека как личности, партнера и профессионала. Хотя практика глэмпинга в целом создает условия 
для активизации и развития интереса человека к природе и культуре, также самому 
себе как субъекту природы и культуры, ее возможности нельзя переоценивать. Хотя 
глэмпинг, как и иные туристические форматы активности, может создавать условия 
развития деятельности человека как личности, партнера и профессионала, однако базовая ориентация глэмпинга и его потребителей на комфорт и роскошь представляет 
собой скорее попытку уйти от реальности, чем вернуться к ней. Это ограничивает
возможности продуктивной и эффективной работы человек над своими ошибками, совладание с трудной жизненной ситуацией. Возможности глэмпинга связаны с активизацией, прояснением и гармонизацией активности человека как личности, партнер и 
профессионала в ходе психолого-педагогических процедур, начиная от хоумтерапии и 
кружков по интересам и заканчивая тревел-терапией и ивентами.

Ключевые слова: глэмпинг, экологический туризм, этнический туризм, психотерапевтический туризм, образовательный туризм, деятельность, хоумтерапия, ивент.

Для цитирования: Арпентьева М.Р., Меньшиков П.В., Баженова Н.Г., Кузнецова Н.В., Коробченко 
А.И. Психолого-педагогические компоненты туристической деятельности (на примере глэмпинга)
// Сервис в России и за рубежом. 2020. Т.14. №4. С. 6-21. DOI: 10.24411/1995-042X-2020-10401.

Дата поступления в редакцию: 16 октября 2020 г.
Дата утверждения в печать: 19 ноября 2020 г.

НАУЧНЫЙ
ЖУРНАЛ

СЕТЕВОЙ

Arpentieva M. R., Menshikov P. V., Bazhenova N. G., 
Kuznetsova N. V., Korobchenko A. I.
Psychological and pedagogical components of tourist activities 
(using the example of glamping)

Introduction. Modern tourism is developing 

actively in all respects, including innovative forms 
of service and organization of tourist trips. One of 
these forms is glamping (Boscoboinik, A., 2014; 
Cvelić-Bonifačić J., Milohnić In., Cerović Zd., 2017; 
Menshikov P.V., Kuznetsova N.V., Korobchenko 
A.I., Golubchikov G.M., Arpentieva M.R., 2020; 
Milohnić, I., Cvelic-Bonifacic, J., Licul, I., 2018; Perkins N., Twose S., 2015) [30; 34; 41; 43; 44]. The
lack of knowledge of glamping is evident at almost 
all levels and relationships. However, behind this 
relatively new concept there is a rather long history of ethnic and ecological tourism, in their educational, (psycho)therapeutic, etc. modes. At the 
same time, these modes themselves are the least 
studied. The psychological and pedagogical aspects of tourism are relatively rarely the focus of 
researchers. There are very few works directly devoted to pedagogical and especially psychological, 
aspects, possibilities and limitations of tourism, 
including glamping and other innovative tourism 
practices and formats. However, the very active 
dynamics of the tourism sector already reflects 
the sometimes radically changing customer needs 
in this area, the intense and multifaceted transformations of the attitudes of people going on a 
tourist trip to themselves, the people around 
them, to nature and culture. Despite this, many 
existing works on the problems of tourism are often formal and, in the context we are considering, 
are so schematic in meaning and are addressed to 
the description of the external structure of tourism activity that they serve rather as reference information than a scientific research. There is a 
need for a detailed study of tourist activity as human activity. There is a need to study the possibilities and limitations of tourism in human development.

The study of tourism activity can be carried 

out in the context of different approaches, including within the framework of ideas about the activity nature of human development, about a person 
as a subject of relations arising, developing and 
transforming in activity and in relation to activity.

On the one hand, tourism activities can be 

classified as (quasi) professional and hobby 

activities. It can also act as an activity that has a 
recreational or remedial and developmental 
meaning. In this capacity, she can integrate aspects of the development of a person as an individual, partner and professional. It can be responsible for the transformation of human relationships in each of these areas, including through targeted support for human development in times of 
crises (age and quasi-age, personal and interpersonal, professional and family, microsocial and 
macrosocial, etc.). The research carried out by us 
shows that people use tourist activity to achieve 
all these goals, but there are also those for whom 
travel has become a quasi-professional or hobby 
activity, and the tourist activity itself has become 
a full-fledged activity. At the same time, it is obvious that for a person such an approach to understanding it is temporary. Of course, a person's entire life can be considered as a path, but a journey 
that allows a person to hide from solving urgent 
problems (family, professional, and individualpersonal) life is destructive. Therefore, travel, taking its place in the hierarchy of human activities, 
should serve his development as a whole; allow 
solving the problems of family and professional 
life, the problem of choosing directions for personal development proper, etc. But it should not 
replace them.

On the other hand, the tourism activity itself 

can be a factor of development, a resource for improving professional, family and hobby activities. 
Obviously, the tourist activity of a large number of 
clients is a direct attempt to compensate for the 
lack of resources arising in one area or another 
(for example, in communication with nature or 
other people outside the family and professional 
contexts). The meaning of reaction is usually reduced to such compensation. However, compensation is not enough, and compensation is carried 
out most fully when it comes to exchange, a person's dialogue with the world. Unfortunately, it is 
not easy for many people to enter into such a dialogue and exist in it, therefore tourism comes to 
their aid, including in its new formats and practices 
of "tourist services". But such "services" can be 
highly controversial, as glamping demonstrates.

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Methods and methodology. The aim of the 

research is to analyze the psychological and pedagogical components of tourist activity using the 
example of glamping. The research method is a 
theoretical analysis of the psychological and pedagogical components of tourist activity on the example of glamping. The study is connected with 
an attempt to highlight the psychological, pedagogical and accompanying components of tourist 
activity, as well as the difficulties (limitations) and 
resources (opportunities) of glamping as a type of 
ecological and ethnographic tourism, aimed at 
solving the problems of human development as a 
personality, as well as its development in interpersonal and educational -professional relationship (Arshinova V.V., Tokar O.V., Kuznetsova N.V., 
Arpentieva M.R., Kirichkova M.E., Novakov A.V., 
2018; Arshinova V.V., Kuznetsova N.V., Arpentieva M.R., Novakov A.V.,
Slepukhina G.V., 

Bykasova L.V., 2019) [3; 28].

Results of the study. Glamping is outdoor 

recreation with all the amenities and full hotel 
service. Another important condition for glamping is that it must be mobile and organically fit into 
the environment without harming it. The potential size of tourist demand for travel to unique natural and cultural sites in the form of glamping is 
colossal, according to tourism scholars and practitioners. However, tourists' requests are often 
faced with a lack of decent infrastructure and specialists who are ready to work in this area. Other 
problems in some countries, including Russia, are 
organizational, closely related to psychological 
and economic: the provision of high quality services presupposes a change in attitudes towards 
customers (from consumer to respectful, cooperative) and business in general (from enrichment 
to release socially, culturally and naturally significant activity). Nature meet luxury is possible there 
and then when the travel company understands 
what it does, what luxury is and what kind of relationships are created between people in a situation of luxury, which should be, unlike conventional, "5-star camping" (Dorofeeva A.R., 2020)
[35]. It is important to understand that glampers 
and campers have significantly different needs 

and desires, in addition to their common pleasure 
in contact with a particular beauty and dissimilarity of nature or culture. Camping involves interaction: dialogue with nature and other people, 
glamping, on the contrary, means isolation and 
solitude while having comfort and contact with 
nature. In addition, the principles of glamping organization voiced at the beginning of the twentieth century (Holding, Th.H., 1908/2014) are different from the principles of glamping. Thus, 
glamping can be considered as a type of ecological 
and / or ethno-cultural tourism associated with 
living in protected areas, including specially protected natural areas and water areas, as well as 
the so-called indigenous communal areas [39]. 
However, there are some peculiarities of clients 
choosing glamping that prevent the unambiguous 
equalization of ecological tourism and glamping 
tourism. Ecological tourism has a number of features (Arpentieva M.R., 2016, 2017; Afanasiev O. 
E., Afanasieva A.V., 2017), as well as ethnocultural 
tourism, which is also often directly related to 
glamping [1; 2; 3]. Therefore, glamping can be divided into ecological and ethnocultural / ethnographic. Therefore, glamping in general, many 
practitioners and scientists call more accurately 
and accurately "nature-based tourism", "open-air 
tourism", "outdoor tourism" (Miroshnichenko 
P.N., 2020) [18]. The motivators (motivators) for 
the choice of glamping (camping) among beginners, as noted by E. Brooker, M. Joppé and other 
researchers, are most often: the desire for self-realization among young people and other travelers 
who share the principles of a healthy and free lifestyle; desire to relax and a period of professional 
fatigue and disorientation in adults, caring for 
children and other family members; retirement 
for the elderly, knowledge of the world and the 
establishment of family ties for childless, as well 
as people not burdened with other concerns; nostalgia for childhood times (rest in the camp) and 
youth, as well as entertainment and structuring of 
time for wealthy pensioners; loss of loved ones 
and other crises, one way or another associated 
with the desire to avoid everyday difficulties, obligations and boundaries and the need for 

НАУЧНЫЙ
ЖУРНАЛ

СЕТЕВОЙ

Arpentieva M. R., Menshikov P. V., Bazhenova N. G., 
Kuznetsova N. V., Korobchenko A. I.
Psychological and pedagogical components of tourist activities 
(using the example of glamping)

transformation (Bezrukova, N.L., 2020; Brooker 
E., Joppe M., 2013; Birdir K., Unur K., Dalgıç A., 
2015; Dorofeeva A.R., 2020; Erguven M.H., Yilmaz 
A.K., 2015; Fernandes, S. & Ferreira, D. & Alves, 
T.& Sousa, Br., 2020; Sandra F., Amaral S. Cl., 
Belem B., 2018) [5; 29; 31; 35; 36; 37; 46].

P.N. Miroshnichenko (2020) and some other 

researchers note that this type of recreation is designed for tourists with above-average incomes 
who want quality outdoor recreation, that glamping is a combined tourism product focused on 
both comfort and innovative service, and the experience acquired in the process of communicating with nature and culture [18; 27; 48]. At the 
same time, the main trend in the development of 
glamping is the growth of the segment of young 
and early adult consumers who prefer separate 
cottage houses (cabins) and gondolas (pods), ensuring safety and functionality, a combination of 
minimum sufficient amenities and proximity to 
sometimes harsh nature. Corporate parties and 
professional glamping events (usually on a shortterm basis) are also becoming popular. The leader 
of glamping is and will continue to remain for a 
long time Europe, as well as North America, in 
Russia the prospects are not yet clear due to organizational problems [18]. Today in Russia there 
are up to 50 glampings: for such a huge country, 
which has absolutely immeasurable riches of culture and nature, this is extremely small. Most 
glamping sites are located within Moscow and the 
region, within a radius of 500 km, followed by the 
Leningrad region. It is a little easier to develop 
such tourism in many national parks, reservoirs, 
and the land is still cheaper. The rest of the glampings are spread all over Russia, from the Kola Peninsula to Kamchatka. Interesting examples of Russian glampings are as follows: "Forest and Sea" in 
the Tver region, "Green Path" in the Tula region, 
"Old Sig" in the Tver region, "Boho Camp" in Karelia, "Greenvald Park Scandinavia", "Shanti Home", 
"Hills & Huts "in the Leningrad region, "Polyana"
in the Kaliningrad region," Nikola Lenivets" in the 
Kaluga region, "Cheposh-park" in the Altai Republic. There are about 2,500 projects on the territory 
of small Great Britain, and about 10,000 around 

the world. But, given the high potential for the development of eco-tourism in our country with all 
its possibilities and a variety of destinations, Russia can take a leading position among the countries specializing in this.

Glamping ("boutique camping", "comfy 

camping", "luxury camping", or "posh camping") 
is diametrically different from camping: people 
are independent in camping. They are willing to 
sacrifice comfort for the sake of nature, and in 
glamping, consumers are interested in comfort. 
These are people who, for various reasons, are 
not ready to give up their usual amenities even for 
the sake of natural beauty. These are also people 
who want to be served to a greater or lesser extent on vacation, etc. This is far from a “democratic” vacation, therefore, questions with glamping opportunities (recreational, developmental, 
etc.), more than answers.

The main external characteristics of glamp
ing are as follows:

• remoteness of the recreation center from 

civilization, the location of the base must be in a 
beautiful and often inaccessible place (guests are 
delivered by jeeps or helicopters, etc.) and comfortable accommodation in pristine nature: “the 
goal of campgrounds is to be original, exotic, but 
at the same time to preserve all the features of a 
comfortable life and environmental “friendliness”;

• thoughtful leisure: the organizers offer a 

whole range of different adventure, including psychotherapeutic activities – there are always options for excursions and authentic entertainment: 
from trekking or snowmobiling to horse races on 
ostriches or flying on the "dragon's wing", etc.;

• glamping is also characterized by greater 

or lesser ecological or ethnic authenticity or 
pseudo-authenticity: the interior and the menu 
resonate with the local culture and nature, and it 
is rational to create glamping bases in cooperation with the population of the so-called communal indigenous territories / local, indigenous population that preserves cultural traditions and the 
nature of the native land;

• Glamping organizers strive for aesthetics