Английский язык для гостеприимства. Модуль 2: Гостиничный бизнес (English for Hospitality. Module 2: The Hotel Business)
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Тематика:
Английский язык
Издательство:
Дело (РАНХиГС)
Автор:
Фадеева Арина Борисовна
Год издания: 2021
Кол-во страниц: 166
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Вид издания:
Учебное пособие
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-85006-357-3
Артикул: 797853.01.99
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Учебное пособие разработано для студентов, обучающихся по программам многопрофильного бакалавриата «Гостеприимство» на факультете гостеприимства ИОМ РАНХиГС. Пособие предназначено для освоения специализированного английского языка для отелей в рамках направления «Управление гостиничным бизнесом» и является вторым модулем дисциплины «Английский язык для индустрии гостеприимства». Пособие содержит тесты профессиональной направленности, тематически сгруппированный вокабуляр, а также специально разработанные упражнения для усвоения частотной лексики, необходимой для работы в гостиничной отрасли. Интерактивные упражнения отрабатывают лексические и коммуникативные навыки, необходимые для успешной профессиональной деятельности в гостиничном бизнесе. Коммуникативный метод, положенный в основу пособия, позволяет комплексно развивать все языковые навыки (говорение, восприятие на слух, чтение, письмо) в реалистичных ситуациях в контексте гостиничной индустрии. Каждая глава включает практический проект на языке и способствует как развитию коммуникативных навыков, так и soft skills, таких как работа в команде и аналитическое мышление.
Пособие будет полезно как студентам, так и широкому кругу читателей, интересующихся данной сферой, и рассчитано на среднее и продвинутое владение английским языком в диапазоне уровней B2-C1 по общеевропейской классификации CEFR.
Тематика:
ББК:
УДК:
ОКСО:
- ВО - Бакалавриат
- 43.03.01: Сервис
- 43.03.02: Туризм
- 43.03.03: Гостиничное дело
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АНГЛИЙСКИЙ ЯЗЫК ДЛЯ ГОСТЕПРИИМСТВА МОДУЛЬ 2: ГОСТИНИЧНЫЙ БИЗНЕС ENGLISH FOR HOSPITALITY MODULE 2: THE HOTEL BUSINESS А. Б. Фадеева Учебное пособие Издательский дом «Дело» Москва| 2021
Выражается благодарность John Anthony Shaw за ценные идеи и помощь в редактировании пособия, а также преподавателям Е.Б. Корнеевой, Ю.С. Башаровой, О.Р. Байбуровой и студентам И.С. Болдышевой, Д.Д. Бузило, А.Д. Галкиной, Н.А. Гаркушиной, А.А. Канке, А.Д. Кошлаковой-Крестовской, Н.Д. Кузнецовой, П.К. Курносовой, Г.И. Курмаеву, Ю.Г. Мархасевой, А.И. Миназетдиновой, А.В. Морозовой, М.Ю. Морозовой, У.Д. Мясищевой, А.С. Нурлыхановой, А.С. Павленко, С.А. Ржанниковой, С.В. Сивачевой, М.С. Сидоркиной, А.О. Созиновой, А.А. Тихомировой, М.В. Толкачевой, К.А. Шаруиф, Д.Д. Шмитковой. Особая благодарность выражается Гончаровой С. С. за дизайн и вёрстку данного учебного пособия. Фадеева, А. Б. Ф15 Английский язык для гостеприимства. Модуль 2: Гостиничный бизнес (English for Hospitality. Module 2: The Hotel Business) : учебное пособие / А. Б. Фадеева. — Москва : Издательский дом «Дело» РАНХиГС, 2021. — 166 с. — ISBN 978-5-85006-357-3 Учебное пособие разработано для студентов, обучающихся по программам многопрофильного бака- лавриата «Гостеприимство» на факультете гостеприимства ИОМ РАНХиГС. Пособие предназначено для освоения специализированного английского языка для отелей в рамках направления «Управление гостиничным бизнесом» и является вторым модулем дисциплины «Английский язык для индустрии гостеприимства». Пособие содержит тесты профессиональной направленности, тематически сгруппи- рованный вокабуляр, а также специально разработанные упражнения для усвоения частотной лекси- ки, необходимой для работы в гостиничной отрасли. Интерактивные упражнения отрабатывают лек- сические и коммуникативные навыки, необходимые для успешной профессиональной деятельности в гостиничном бизнесе. Коммуникативный метод, положенный в основу пособия, позволяет комплекс- но развивать все языковые навыки (говорение, восприятие на слух, чтение, письмо) в реалистичных ситуациях в контексте гостиничной индустрии. Каждая глава включает практический проект на языке и способствует как развитию коммуникативных навыков, так и soft skills, таких как работа в команде и аналитическое мышление. Пособие будет полезно как студентам, так и широкому кругу читателей, интересующихся данной сферой, и рассчитано на среднее и продвинутое владение английским языком в диапазоне уровней B2–C1 по общеевропейской классификации CEFR. Публикуется в авторской редакции. УДК 640.41 ББК 65.432 ISBN 978-5-85006-357-3 © ФГБОУ ВО «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации», 2021 УДК 640.41 ББК 65.432 Ф15
Table of Contents UNIT1Types of Hotels Pages 8 - 14 • Types of hotels by price and by function (upscale, resort, extended stay…) • General hotel vocabulary (amenities, occupancy…) • Positive vocabulary to describe hotels (stunning, landmark…) • Reading: Boutique Hotels. How this Palma Boutique is taking on the competition • Choose a type of hotel to set up and hold a decision-making meeting UNIT2 Meetings Pages 15 - 21 • Meetings (agenda, ice-breakers, chairperson etc.) • Professional language used in meetings (let’s get down to business, I’d like your input on this…) • Video: A meeting that went wrong. Common mistakes in meetings • Hold a meeting: understand stages and roles in a meeting • Use business language in meetings UNIT3 Hotel Ownership Pages 22 - 31 • Franchising (franchisor, fee…) • Types of Hotel ownership (Management contracts, referral associations…) • Advantages and disadvantages of individual and chain hotels (uniformity, differentiation….) • Reading: Management contracts and referral associations • Reading: Why Independent Hotels have a strong advantage over chain properties • Reading: Hotel news • Analyze different types of hotel ownership, their pros and cons Vocabulary Unit Reading/Listening Building Skills/Task 4Trends in the Hotel Business Pages 32 - 49 • Trends in Hotels (keyless entry, smart controls…) • New Hotel design (micro-hotels, mixed-use hotels..) • Language to describe trends (Up-and-coming, emerging..) • Sustainable lodging (sustainability, low-flow taps, energy-efficient..) • Hotel Business language (local regulations, portfolio, acquisition) • Reading: Trends in Hotels. Technology, smart rooms, new travel preferences • Reading: Trends in Hotel Design • Reading: Using trends to stay ahead of the competition • Video: Sustainable lodging at the Kimpton Hotel • Reading: Green Hotel practices • Reading: • Hold a Hotel Trade Fair. Exchange information about trends and pitch your products • Presentation: How to make your Hotel appealing to Millennials UNIT
is FOMO big factor driving hoteliers into homesharing? • Reading: Millennials as customers – 10 things you should know. UNIT5Hotel Organization Pages 50 - 68 • Hotel Mission and Vision statements (enhance lives, objectives, approaches…) • Collocations to express objectives (engaging experiences, delight guests..) • Hotel Organization Structure (Front Desk Agent, Executive Housekeeper…) • Hotel Job Responsibilities (maximize occupancy, avoid overbooking, staff appraisals..) • Organization Charts (chain of command, hierarchy, board of directors, HR…) • Action verbs to talk about responsibilities (handle complaints, enhance service…) • Reading: Mission and vision statements of Hotels • Reading: LOTTE, Lifetime Value creator. Adding value to everyone’s lives • Reading: interviews with Hotel employees • Video: A Day in the life of a Concierge • Write a vision and mission statement for a hotel • Role-play: Take part in an interview “A Day in the life of….” 6Hotel Facilities Pages 69 - 89 • Hotel facilities and amenities (on-site restaurant, conference facilities, kitchenette, toiletries…) • Language for giving instructions (adjust, turn clockwise, enter a code…) • Types of Hotel Rooms (single, triple, en-suite, adjoining…) • Common collocations to talk about facilities (adjacent room, honeymoon suite, convertible bed…) • The language of Hotel Reviews • Reading: Top tips for writing a good review • Song (prepositions) • Give instructions to guests on using facilities • Write clear instructions • Write a hotel review UNIT
UNIT7Managing Guest Reviews Pages 90 - 97 • Language to express dissatisfaction about a Hotel (limited menu, not cleaned properly…) • Positive writing (we were delighted that, thank you for taking the time…) • Language for dealing with problems (apologize for any disappointment…., let me kindly explain…) • Language for rescuing service (we’ll keep in consideration your opinion about…, we will be ready to exceed your expectations..) • Using linkers in writing (due to, as regards, in particular..) • Reading: Positive and negative guest reviews • Write a professional reply to a guest review • Deliver a presentation: The Dos and Don’ts of replying to a review • Hold a discussion about Reputation Management at a Hotel UNIT8 Managing reservations Pages 98 - 120 • Hotel Reservations vocabulary (peak season, modify bookings, room inventory, guest cycle..) • Types of guests (Walk-in, no-show..) • Managing group bookings (group block, cut-off date, wash-down, rooming list…) • Types of reservations (guaranteed reservation, advance deposit..) • Problems with reser- vations (system mix-ups, overbooking….) • Reservations Agent responsibilities (over- see service, gather data…) • Hotel meal plans (American plan, Half- board. . .) • Types of rooms (suite, twin..) • Hotel room rates (rack rate, corporate rate, quotation…) • Replying to phone enquiries (our suites start at, that comes to, all rooms feature a…) • Taking a room reservation (I’ll just check availability, the double room rate is…) • Reading: Interview with a Reservations Manager • Video: Working in the Reservations Department • Reading: Enquiring about Hotel rates • Reading: Dialogue -Dealing with a phone enquiry • Write an enquiry and a reply to an enquiry • Handle enquiries over the phone • Take a room reservation • Role-play: Changing or cancelling a reservation • Internet search: Listing your property on Booking.com (spotlessly clean, spacious, filthy..) • Hotel Facilities – British and American English words (elevator, tap, ground floor…) • Prepositions (check into your room, walk down the hall..)
UNIT9Front Office Operations Pages 121 - 139 • General Front Office responsibilities (respond to questions, handle calls…) • Front Desk Agent duties (issue room keys, accommodate requests…) • Skills for Hospitality (keep commitments, present figures..) • Talking about improvement (enhance, push on in..) • Language of telephoning (transfer a call, dial, hang up..) • Answering incoming calls (let me just check, we are fully booked, can I take a message…) • Registration (confirm details, check reservation record, ETA..) • Room status terminology (Stayover, lock-out..) • Handling Complaints (glad to be of assistance…) • Reading: Positive and negative guest reviews • Write a professional reply to a guest review • Deliver a presentation: The Dos and Don’ts of replying to a review • Hold a discussion about Reputation Management at a Hotel Glossary Pages 140 - 151 Communication Activities Pages 152 - 164
A preface by John Shaw English Teacher, Teacher-Trainer and Manager in Moscow Dear reaDer, The following is a shorT descripTion of The meThodologies and frameworks used in The making of This fabulous esp TexTbook ‘The hoTel business’ wriTTen by arina borisova fadeeva. This succincT pre-face will assisT you by giving you The ThoughT process behind The book, so ThaT you can beTTer use iT or adapT iT for your specific needs. a communicaTive approach above all, This book encapsulaTes The philosophy ThaT language is besT learned communicaTively and is reTained when sTudenTs sTarT pracTicing iT acTively. despiTe The book having a considerable focus on chunks of high-frequency language, iT is designed in such a way To maximise The amounT of speaking acTiviTies and communicaTive Tasks, in which The sTudenTs are expecTed To converse wiTh a parTner or in groups. This includes lead-ins, which give The sTudenTs an opporTuniTy To share Their prior knowledge; opporTuniTies for pair-checking; ouTpuT Tasks following inpuT and a Task aT The end of each uniT. a lexical approach This book specifically focuses on high-frequency chunks of language from The hoTel indusTry. This involved monThs of researching relevanT auThenTic maTerial and building up a corpus of The mosT commonly-used phrases of The currenT Time. These chunks are inTroduced and pracTiced ThroughouT in all The relevanT uniTs and in many cases There are loTs of examples of saying The same Thing in differenT ways. This is inTenTional as professionals have Their own sTyles and cerTain expressions will sTick or be more memorable To Them. furThermore, The sTudenTs will come inTo The course wiTh Their own vocabulary bank and This book is To supplemenT iT raTher Than replace iT. whaT This book does do Though, is beTTer Train Them in The appropriaTeness of language when iT comes To formaliTy and helps Them avoid TauTology, which is essenTial in This cusTomer relaTed sphere. Task-based learning The book uses Task-based learning as The primary way of acTivaTing The new language The sTudenTs have been inTroduced To, while giving Them an opporTuniTy To pracTice a real-life simulaTion of skills which They will be expecTed To execuTe in Their poTenTial fuTure profession. Task-based learning is parTicularly useful, because iT allows The sTudenTs To focus on The communicaTive resulT of The Task, raTher Than being impeded by The fear of making a language misTake. even Though The sTudenTs should be given preparaTion Time before The Task To make noTes on any new language They wanT To use, They should be encouraged To achieve The communicaTive goal. The Teacher’s role is primarily To moniTor, supporT and give delayed feedback. here The Teacher can assess how successfully The sTudenTs compleTed The Task and praise The sTudenTs by showing good examples of language used. The Teacher also sensiTively eliciTs misTakes from The sTudenTs, encouraging self-correcTion or suggesTs addiTional alTernaTives. The beauTy of Task-based learning is ThaT you can seT a similar scenario in fuTure lessons To see if The sTudenTs have been able To improve. recycling specific language has been inTroduced in differenT uniTs, buT many phrases can be used in a varieTy of conTexTs and is Therefore repeaTed ThroughouT The book. This book inTenTionally recycles high-frequency phrases and involves a considerable number of inTeracTive revision acTiviTies To beTTer help The sTudenTs reTain This language. The glossary aT The end of The book There is a glossary of less common words ThaT has been compiled by arina’s sTudenTs. They ThoughT ThaT iT would be parTicularly useful To fuTure sTudenTs. This is a humble reminder ThaT sTudenTs are jusT as imporTanT as The Teacher in The educaTional process and is a real-life example of sTudenT auTonomy, a value ThaT should go hand in hand wiTh The use of This well-wriTTen TexTbook.
UNIT1Types of Hotels Lead-in 1A. • Have you ever stayed at a hotel similar to the ones in the photos? • Can you name the types of hotels in the photos? • Rank the hotels from your most desirable type (5) to the least desirable (1) for you. Explain your choice to a partner. 1B. Hotels can be classified according to different criteria, for example, location. What other criteria for hotel classification can you think of? 1C. Below is a chart, representing hotels by price segment. Order the types of hotels from the least to the most expensive. Then match the examples of hotels to the types. 1D. Below are listed the most popular types of hotels. See if you can match them to the pictures in 1A Casino Hotels Business Hotels Resort Hotels Airport Hotels Conference and Convention centres Timeshare / Vacation Rentals Bed and Breakfast Boutique hotels Suite Hotels Extended Stay Hotels Micro-hotels Serviced Apartments Upscale Economy Midprice All-Suites Luxury Holiday Inn Hyatt Ritz-Carlton Marriott Suites Motel 6 Most expensive Least expensive 8
1E. Hotel Quiz Find out how much you already know about the types of hotels Choose the most appropriate answer A-D. There is only ONE correct answer for each question. 1. Casino hotels are legal in: A. Russia B. the land of former Indian tribes in the US C. California D. All of Europe 2. Hotels which host large formal meetings, including political meetings are called: A. Meetings centers B. Executive hotels C. Convention centers D. Conference rooms 3. These hotels feature guestrooms with separate bedrooms and living rooms A. Boutique Hotels B. Yotels C. Suite hotels D. Airport Hotels 4. Resort hotels are different from other types of hotels because they provide: A. Kitchen amenities B. Conference rooms C. A health spa D. Recreational activities 5. Which of these hotels have the owner living on premises? A. Commercial hotels B. Bed and breakfast hotels C. Casino hotels D. Boutique hotels 6. The guests are owners at this type of hotels A. Timeshare condominium B. Bed and breakfast C. Commercial Hotel D. Suite hotel 2Reading 2 A. • Group A – your texts are on this page, Group B – your texts are on page 10, Group C – your texts are on page 11 • Read the texts and decide what Hotels from from 1D the texts are about • Read again and fill in gaps with the words from the boxes • In your group, draw a mind map of your hotels. The ideas for mind-mapping are on page 154 Group A districts complimentary cater amenities downtown 1. These hotels mainly _________to business travelers and usually located in ____________ or business ___________. Although they primarily serve business travelers, many tour groups, individual tourists and small conference groups find these hotels attractive. Guest ___________ at these hotels may include ____________ newspapers, morning coffee, free local telephone calls. These hotels offer a range of services such as secretarial services, the latest in-room technology, 24-hour room service, valet service, car rental, ticket and airline office among others. 9
facilities connecting extended courtesy layovers target charges 2. These type of hotels typically ________ business clientele, airline passengers with overnight travel ___________ or cancelled flights and airline staff. Some hotels provide free transport between the hotel and airport . Some hotels also charge the guest by the hour instead of normal daily night__________. These hotels tend to have high occupancy because of the large number of travelers arriving and departing from different airports at different times. Guests with early of late flights usually stay over at the hotel, whereas other guests can just spend a few hours waiting for ___________ flights. Because many guests may still feel like they are in a different time zone, these hotels often have ____________ room service and restaurant hours, some of them even working around the clock. These hotels are becoming more and more popular with business people, because they offer convenient locations, economical prices and convenient transportation options. Almost all hotels of this type offer ________van transportation to and from the airport. These hotels have also added meeting _________ and working spaces for business people. executives amenities facilities 3. This kind of hotels is the latest trend and the fastest growing segments in the hotel industry. Such hotels have a living room and a separate bedroom. Professionals such as accountants, lawyers, business people and ____________find these hotels particularly attractive as they can work and also entertain in an area besides the bedroom. 4. These hotels are somewhat similar to the hotels above, but usually offer kitchen _________ in the room. This kind of hotels is for longstayers who want to stay more than a week and do not want to spend on hotel__________. 2B. VOCABULARY Match the words that appeared in your texts with their definitions A short stay in a place that you make while you are on a longer journey to somewhere else. A place, building or equipment used for a particular purpose or activity Someone in a high position in business, who makes important decisions, top manager The amount of money that you have to pay for an activity or service Given for free To satisfy a need or to provide what is wanted or needed by a particular person or group One of the areas into which a city is divided In the most central part of the city Something intended to make life more pleasant and comfortable for guests/people Long or longer than usual A flight on which passengers need to leave one plane and board a different one to reach their destination 11 K 10 J 9 8 7 6 5 4 3 2 1 District (n.) Complimentary (adj.) Cater to Amenity (n.) Downtown (adj.) Connecting flight (n.) Extended (adj.) Layover (n.) Charge (n.) Executive (n.) Facility (n.) I H G F E D C B A 10
I H G F E D C B A Group B rates utensils lease premises 5. They provide long-term or permanent accommodation for the guest. Usually the guest makes a ________ agreement with the hotel for minimum of one month up to a year. Rooms generally include a living room, bedroom, kitchen, private balcony, washing machine, kitchen _____________ and laundry/dry-cleaning services. Unlike normal hotels, they only provide weekly housekeeping service. A big advantage of this type of hotels is a reduction in room _______ based on the length of the stay. They often feature shopping services or a convenience store on the __________. Because guests often stay for longer periods of time at these hotels, the owners try to create a homelike atmosphere. getaways grounds remote occupancy recreational 6. They are usually located in the mountains, on an island, or in some other exotic locations away from city’s buzz. These hotels have ____________ facilities, scenery, golf, tennis, sailing, skiing and swimming. They provide enjoyable and memorable guest experiences that encourage guests to return the following year or season. Traditionally, people would come here for a month-long vacation, but with the development of air travel, people now prefer shorter and more frequent ____________ of four to seven days. Many such hotels offer diverse programs and activities for children, giving the parents the opportunity to spend some free time on their own or enjoy the fun with their children. To increase _____________ in low and shoulder seasons, these hotels have also started to provide facilities for conferences, conventions and meetings. Because these hotels are often _________ it is often a challenge to provide varied and quality menus. Due to this, hotels often feature cyclical menus which repeat themselves every 14-21 days. As guests at this type of hotels tend to spend most of their time inside the hotel or on the hotel _________, they expect to be cared for and treated very well. This requires well-trained, competent staff, which can be a challenge in some remote areas and developing countries and regions. 2B. VOCABULARY Match the words that appeared in your texts with their definitions Connected to activities you enjoy doing when you are not working A place where you go for a vacation A tool which has a particular use for cooking, especially in the kitchen The number of rooms, that are being used, in relation to the total number of rooms available Far away in distance, a long way from any towns or cities A legal agreement in which money is paid in order to use land or a building for an agreed limited period of time The land and buildings owned and used by a company or organization An amount or level of payment The land that surrounds a building 9 8 7 6 5 4 3 2 1 Lease (n.) Utensil Rate (n.) Premises (pl.n.) Grounds (pl.n.) Getaway (n.) Recreational (adj.) Occupancy (n.) Remote (adj.) 11
Group C gambling fine-dining amenities rented purchase 7. These are sometimes called «vacation-interval»hotels. They are intended for guests who __________the ownership of accommodation for a specific period – several weeks or even several months. These owners may also have the unit __________ out by the management company that operates the hotel. 8. These are Hotels with __________ facilities. The gaming business is strictly for adults, though. Apart from gaming, these hotels offer dance clubs, health spas, _____________ cuisine and shows for entertainment. In todays world, these hotels have started to market themselves as business hotels and include in their rooms __________ such as work space, Wi-Fi and copier. Larger hotels of this type are also venues for conventions, which is a very lucrative business. facilities arrangements accommodate attendees 9. This type of hotels focuses on meeting, conferences and overnight accommodation for meeting______. They also provide video conferencing and audiovisual ______, business services, flexible seating _________, flipchart, OHPs. These hotels are mostly located outside the metropolitan areas and have facilities like golf, swimming pools , tennis courts , fitness centres, spas. These hotels often exceed 500 guest rooms and include large public areas to ___________ hundreds of people. They also include many banquet areas, round-the-clock room service, a business center and an airport shuttle service. decor lodging host premises 10. According to some experts, this type of hotel began in Europe and started as overnight _________ at a private house. These are houses with rooms converted into overnight facilities, which can include from 1 to 10 guest rooms. They are also known as ‘Home Stays’. The owner usually stays on the ___________ and is responsible for serving breakfast to the guest. The ______ also offers help with directions, restaurants, ideas on local attractions and sightseeing. 11. They have a unique architecture, style, _________ and size. They are smaller than their chain competitors, with about 25 to 125 rooms and a high level of personal service. They are usually created in a themed, stylish and inspirational manner. 2B. VOCABULARY Match the words that appeared in your texts with their definitions 10 J 9 8 7 6 5 4 3 2 1 I H G F E D C B A Seating arrangements (n.) Purchase (vb.) Amenity (n.) Gambling (n.) Accommodate (vb.) Attendee (n.) Decor (n.) Lodging (n.) Host (n.) Premises (pl.n.) To provide a place or space for a group of people A place someone pays to stay in while they are away from home Something intended to make life more pleasant and comfortable for guests/people To buy smth. Someone who has guests, often guests who stay overnight How or where the people will sit The land and buildings owned and used by a company or organization The colour, style and arrangement of the object in the room The process of risking money in games Someone who goes to a place or an event 12
3Task 3A. Brief You are asked to set up a new hotel in Russia. Choose one of the 3 locations provided on the maps. Think about: • the type of hotel to set up • the reasons for your choice • advantages/disadvantages of each location Prepare your group. In groups of 4, distribute the roles of meeting leader, note taker and participants 3B. Task Study pages 155-157 first. In groups of 4, hold a meeting: • decide on one location for your hotel. Make sure you discuss all 3 locations and give reasons for your choice. • decide on the type of your hotel. Decide on the features of your hotel, including: • Features of the location • Rates • Facilities • Amenities • Challenges • Decor • Number of rooms • Special features 3C. Report Write a report of your meeting. 13
INDUSTRY SNAPSHOT 4A. Read the text below quickly and answer questions: 1. What kind of hotel is the text about? 2. What makes the hotel different from other hotels? 3. What is the purpose of this text? What genre of text is it? 4B. Read the text again and decide if the statements below are true or false. You need to provide key words or phrases from the text to support your answers. 1. There was nothing in this place before El Llorenc Parc de la Mar 2. You can eat outside at this hotel 3. The hotel is constructed from factory-made materials 4. It’s noisy in the spa 5. You can use the swimming pool 24 hours a day without a limit 6. There are many hotels exactly like El Llorenc Parc de la Mar in the area. How this Palma boutique is taking on the competition. Tucked in the historic El Calatrava neighborhood of Palma, Mallorca, is the newly opened El Llorenc Parc de la Mar, a Design Hotel. The 33-room hotel, designed by Swedish designer Magnus Ehrland, combines Moorish and Spanish influences in details such as a perpetual star pattern reflected in materials like wood, stone, glass, metal and ceramic. The property itself has a history: during demolition of the previous building, remnants of an Arabic oven from the 11th century, called a tannur, were found. It was preserved and is now a part of the hotel’s restaurant, also called Tannur, which offers all-day and al fresco dining. The rooftop at El Llorenc Parc de la Mar “The main differentiator of the hotel is the singular design and the effort to make something different compared to our competitors using customized materials of the highest quality in every corner of the hotel,” says Ruben Zamora, general director for the C Mallorca Collection, which includes El Llorenc Parc de la Mar. Zamora calls the wellness area a standout space. “We have a spa that has transformed one of the worst areas of the hotel (its basement) into a beautiful area, once you enter the door offering relaxation in a supreme serene space. The attention to details incorporating the Arabic star into every detail is quite prevalent throughout the space.” It has a 14-meter indoor thermal pool, dry sauna, steam sauna, ice fountain and 24-hour gym. Another highlight space is the three-tiered rooftop with infinity pool, offering views of Palma Bay, the old town and the cathedral. All the hotel’s areas employ a color palette that is warm and neutral with some bright accents; wood, mostly walnut, and embossed wall coverings. Palma’s evolution into a top city break destination, with lively shopping and gastronomic options, has brought competition to the hotel space as well. “With all these changes, there has been an increased number of boutique hotels in the city in the last five years,” Zamora says, “Due to this high competition all hotels must increase their efforts into crating a unique and specialized experience to their guests and keep their standards and reputation in the top level of the city.” He adds, “There is hard work in the next five to 10 years to continue to stand out in the boutique hotel segment, but also for Palma as a top destination – which is now attracting a vast number of North American tourists as well.” Projected ADR is €360 (US$397.80), with 80% annual average occupancy. Adapted from the article by Barbara Bohn on 10/22/2019 14
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