Tourism and hospitality
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Тематика:
Английский язык
Издательство:
Поволжский государственный технологический университет
Год издания: 2018
Кол-во страниц: 90
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Вид издания:
Учебное пособие
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-8158-2024-1
Артикул: 780046.01.99
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Цель учебного пособия - развитие навыков профессионально ориентированного чтения и перевода (английский язык). В книге представлены аутентичные материалы и оригинальные задания к текстам.
Для аудиторной и самостоятельной работы студентов направлений подготовки «Туризм», «Сервис» и «Гостиничное дело» очной и заочной форм обучения.
Тематика:
ББК:
УДК:
ОКСО:
- ВО - Бакалавриат
- 43.03.01: Сервис
- 43.03.02: Туризм
- 43.03.03: Гостиничное дело
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С. П. Фирсова Ж. О. Кузьминых TOURISM AND HOSPITALITY Учебное пособие Йошкар-Ола 2018
УДК 811.111(075.8) ББК 81.432.1я7 Ф 62 Рецензенты: кандидат философских наук, доцент кафедры иностранных языков и лингвистики ПГТУ Т. М. Лежнина; кандидат педагогических наук, доцент кафедры иностранных языков и лингвистики ПГТУ Н. Н. Щеглова Печатается по решению редакционно-издательского совета ПГТУ Фирсова, С. П. Tourism and hospitality: учебное пособие / С. П. Фирсова, Ж. О. Кузь миных. – Йошкар-Ола: Поволжский государственный технологический университет, 2018. – 90 с. ISBN 978-5-8158-2024-1 Цель учебного пособия – развитие навыков профессионально ориентиро ванного чтения и перевода (английский язык). В книге представлены аутентичные материалы и оригинальные задания к текстам. Для аудиторной и самостоятельной работы студентов направлений подго товки «Туризм», «Сервис» и «Гостиничное дело» очной и заочной форм обучения. УДК 811.111(075.8) ББК 81.432.1я7 ISBN 978-5-8158-2024-1 © С. П. Фирсова, Ж.О. Кузьминых, 2018 © Поволжский государственный технологический университет, 2018 Учебное издание Фирсова Светлана Павловна Кузьминых Жанна Олеговна TOURISM AND HOSPITALITY Учебное пособие Редактор П. Г. Павловская Компьютерная верстка и дизайн обложки И. В. Малинкина Подписано в печать 02.10.2018. Формат 60×841/16. Печать цифровая. Усл. печ. л. 5,23. Тираж 60 экз. Заказ № . Поволжский государственный технологический университет 424000 Йошкар-Ола, пл. Ленина, 3. Отпечатано с готового оригинал-макета в ООО «Принтекс» Республика Марий Эл, г. Йошкар-Ола, бульвар Победы, 14. Ф 62
CONTENTS Предисловие ................................................................................................ 6 I. TOURISM: PAST, PRESENT, AND FUTURE ................................... 7 READING FOR DETAIL ....................................................................... 7 Text A. History of Tourism ............................................................... 7 Text B. Tourism Development ....................................................... 10 Text C. Future of Tourism .............................................................. 12 READING FOR GIST ......................................................................... 16 Text 1. Village Tourism .................................................................. 16 Text 2. Cultural Tourism ................................................................ 16 Text 3. Trip Planning ...................................................................... 17 Text 4. Sustainable Tourism ........................................................... 18 II. HOSPITALITY INDUSTRY ............................................................. 19 READING FOR DETAIL .................................................................... 19 Text A. History and Evolution of the Hospitality Industry............. 19 Text B. Customer Service ............................................................... 22 Text C. Characteristics of the Hospitality Industry ........................ 24 READING FOR GIST ......................................................................... 28 Text 1. The Nature of the Hospitality Industry ............................... 28 Text 2. How to Deal with Customers ............................................. 29 Text 3. The Relationship between Hospitality and Tourism .......... 30 III. ACCOMMODATION SECTOR ..................................................... 32 READING FOR DETAIL .................................................................... 32 Text A. Types of Accommodation ................................................. 32 Text B. The History of Hotels ........................................................ 35 Text C. Special Hotels Worldwide ................................................. 37
READING FOR GIST ......................................................................... 41 Text 1. Types of Hotels .................................................................. 41 Text 2. Hostel ................................................................................. 44 Text 3. Classifications of Hotel Departments ................................. 45 IV. FOOD & BEVERAGE SERVICES ................................................. 47 READING FOR DETAIL .................................................................... 47 Text A. Food and Beverage ............................................................ 47 Text B. Types of Restaurants.......................................................... 50 Text C. Basic Knowledge of Menus ............................................... 52 READING FOR GIST ......................................................................... 56 Text 1. Room Service .................................................................... 56 Text 2. National Cuisine ................................................................ 56 Text 3. Buffey ................................................................................. 57 Text 4. Coctail Reception ............................................................... 58 V. ENTERTAINMENT AND RECREATION ..................................... 59 READING FOR DETAIL .................................................................... 59 Text A. Tourist Attractions and Entertainment .............................. 59 Text B. History of National Parks .................................................. 62 Text C. Holy Cities ......................................................................... 64 READING FOR GIST ......................................................................... 65 Text 1. Shopping Centre ................................................................. 65 Text 2. Event Tourism .................................................................... 66 VI. CAREERS IN TOURISM AND HOSPITALITY .......................... 67 READING FOR DETAIL .................................................................... 67 Text A. Career Options ................................................................... 67 Text B. Tips for Succesful Job Interview ....................................... 71 Text C. Four Reasons to Find a Job in Tourism and Hospitality .... 73
READING FOR GIST ......................................................................... 75 Text 1. Four Possible Disadvantages of Working in Hospitality .... 75 Text 2. Main Duties of the Front Desk ........................................... 76 TEXTS FOR SUPPLEMENTARY READING .................................... 78 1. Business Travel ................................................................................ 78 2. Ethnic Tourism ................................................................................. 79 3. Medical Travel ................................................................................. 80 4. Common Types of Rooms ............................................................... 82 5. Housekeeping Department ............................................................... 83 6. Duties of Key Positions in the Housekeeping Department .............. 83 7. Regulation, Research and Development in Tourism ........................ 85 8. Common Examples of Food & Beverage Services and Their Characteristics ...................................................................... 86 9. Security Procedures .......................................................................... 88 10. Transportation ................................................................................ 89
ПРЕДИСЛОВИЕ Одно из ведущих квалификационных требований к современному специалисту сферы туризма и гостиничной индустрии – владение иностранными языками, в том числе навыками чтения профессиональной литературы и отраслевого перевода. Данное учебное пособие адресовано студентам направлений подготовки «Туризм», «Сервис», и «Гостиничное дело» очной и заочной форм обучения. Его цель – оптимизировать аудиторную и самостоятельную работу обучающихся, направленную на развитие навыков чтения и перевода текстов профессиональной направленности и на усвоение специальной лексики. Предлагаемое пособие состоит из трех частей. В первой части при ведены аутентичные тексты различного уровня сложности, разделенные на шесть тематически взаимосвязанных разделов: «Туризм: прошлое, настоящее, будущее», «Гостиничная индустрия», «Сектор размещения», «Услуги общественного питания», «Отдых и развлечения», «Карьера в туризме и гостиничном бизнесе». Основу каждого раздела составляют логически завершенные тексты, которые предваряются тематическим словарем и сопровождаются серией оригинальных упражнений, направленных на контроль понимания прочитанного, развитие лексико-грамматических навыков, а также навыков передачи полученной информации в сжатом виде. Вторая часть пособия содержит 10 текстов, работа с которыми позволит студентам в ходе самостоятельного освоения языкового материала приобретать новые и актуализировать полученные прежде знания и навыки различных видов чтения: изучающего, ознакомительного, просмотрового, поискового. Третья часть пособия представляет собой словарь профессиональ ной лексики, где приведены термины, встречающиеся в упражнениях.
I. TOURISM: PAST, PRESENT, AND FUTURE READING FOR DETAIL Text A. HISTORY OF TOURISM I. Прочитайте и переведите текст, обращая внимание на про фессионально ориентированную лексику. travel путешествие travel abroad путешествие за границу mass tourism массовый туризм inclusive tour организованная поездка travel agency агентство путешествий rail excursion экскурсия, включающая поездку по железной дороге package trip поездка, включающая различные виды обслуживания circular ticket билет в оба конца round-the-world tour кругосветное путешествие traveller’s cheque дорожный чек domestic activity внутригосударственное передвижение tour operator туроператор accommodation размещение Tourism can be recognised as long as people have travelled. The narrative of Marco Polo in the 13th century; the "grand tour" of the British aristocracy to Europe in the 18th century; and the journeys of David Livingstone through Africa in the 19th century are all examples of early
tourism. But in fact, before the middle of the 19th century, travelling for pleasure was rare and very expensive, and only a few rich people travelled abroad. The man who brought in the age of mass tourism was Thomas Cook. Thomas Cook is regarded as the founder of inclusive tours and the first travel agency that bears his name. On 5 July 1841 he organised a rail excursion for 500 tourists from Loughborough to Leicester. It was the first package trip. Excursions to Liverpool (1845), Scotland (1846) and the Great Exhibition in London (1851) followed. In 1851 Thomas Cook published the world’s first travel magazine which had details of trips, advice to travellers and articles about the places to visit. In 1855 he took his first group of tourist to Paris and later led tour of Belgium, Germany, Switzerland, Italy. In 1865 he opened an office in London, which his son managed. They introduced a circular ticket to cover one journey instead of a number of tickets from all the railway companies involved. In 1872 Thomas Cook organised a roundthe-world tour, lasting 222 days. In 1874 he introduced an early form of traveller’s cheque, which travellers could cash at a number of hotels and banks around the world. Before the 1950s, tourism in Europe was mainly a domestic activity with some international travel between countries, mainly within continental Europe. In the period of recovery following World War II, a combination of circumstances provided an impetus to international travel. Among the important contributing factors were the growing number of people in employment, the increase in real disposable incomes and available leisure time, and changing social attitudes towards leisure and work. These factors combined to stimulate the latest demand for foreign travel and holidays. The emergence of tour operators who organised inclusive holidays by purchasing transport, accommodation, and related services and selling these at a single price, brought foreign holidays within the price-range of a new and growing group of consumers. The "package" or "inclusive" tour democratised travel in Europe; foreign holidays were no longer the preserve of the rich and socially elite classes.
II. Ответьте на вопросы. 1. What are examples of early tourism? 2. Why was the introduction of a circular ticket important for travellers? 3. What opportunity did a traveller’s cheque give to travellers? Why was a traveller’s cheque introduced? 4. What factors influenced the development of international travel after World War II? 5. What is Thomas Cook famous for? III. Заполните пропуски предложенными словами и словосо четаниями. domestic activity traveller's cheque tour operator package tour mass tourism 1. People pay for their travel and accommodation in their own country if they choose … . 2. We take … which we exchange for local money when we arrive in the foreign country. 3. … means holiday or travelling within the territory of one country. 4. It is a … who organises inclusive holidays by purchasing transport and selling it at a single price. 5. We consider Thomas Cook to be the man who brought in the age of … IV. Пользуясь содержанием текста, опровергните или под твердите следующие утверждения. 1. In the past people often travelled and it didn’t cost much. 2. The first package tour was organised as a rail excursion. 3. Changing social attitude towards leisure and work brought the emergence of travel agencies and tour operators. 4. Thomas Cook was the first to publish the world’s travel magazine. 5. An early form of traveller’s cheque was not recognised by hotel and banks.
Text B. TOURISM DEVELOPMENT I. Прочитайте и переведите текст Although many of us have been "tourists" at some point in our lives, defining what tourism actually is can be difficult. Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one year for leisure, business or other purposes. Tourism has become a popular global leisure activity. In 2010, there were over 940 million international tourist arrivals, with a growth of 6.6 % as compared to 2009. International tourism receipts grew to US$919 billion (euro 693 billion) in 2010, corresponding to an increase in real terms of 4.7 %. Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. Tourism is important for many countries, such as France, Egypt, Greece, Lebanon, Israel, United States, United Kingdom, Spain, Italy and Thailand, and many island nations, such as the Bahamas, Fiji, Maldives, Philippines and the Seychelles: it brings in large amounts of income in payment for goods and services and creates opportunities for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres. Tourism encompasses outbound tourism and inbound tourism. Outbound tourism is what you may be most familiar with. It involves the business of people going from their countries to other territories or countries. The tourists coming to the country from other places are called inbound tourists. The tourism industry is divided into five different sectors: accommodation, food and beverage services, recreation and entertainment, transportation and travel services.
The diversity of these five sectors shows that the career options in the tourism industry are unlimited. Depending on your interests and skills, you can work indoors or out, nine to five or midnight to noon. You can work in an office, an airport or out of your home. You can have one career in the winter and another in the summer. In short, you can make your career fit the lifestyle you want. II. Прочитайте и переведите словосочетания на русский язык. Tourism industry, usual environment, leisure and business, other purposes, global leisure activity, international tourism, dynamic and competitive industry, customer’s satisfaction and safety, tourism business, island nations, large income, goods and services, opportunities for employment, transportation services, airlines and cruise ships, hospitality services, including hotels and resorts, amusement parks, shopping malls, outbound tourism, inbound tourism, food and beverage services, recreation and entertainment, travel services, career options, to work indoors, to work in an office, lifestyle. III. Переведите слова и словосочетания на английский язык. Индустрия туризма, международный туризм, кругосветное путе шествие, въездной туризм, выездной туризм, клиенты, товары и услуги, планировать поездку, размещение, бронирование, отель, мотель, курорт, индустрия гостеприимства, валюта, курс обмена, отдых, парк развлечений, торговый центр, авиалинии, круизные корабли, еда и напитки, виза и паспорт. IV. Ответьте на вопросы. 1. What is tourism? 2. Is tourism a popular global leisure activity? 3. Is tourism a dynamic and competitive industry? 4. What countries is tourism important for? 5. What benefits does tourism bring to these countries? 6. What are two forms of tourism?
7. What are five sectors of tourism? 8. Is career option in tourism unlimited? 9. How can you work in tourism? What are popular jobs in tourism? Text C. FUTURE OF TOURISM I. Read and translate using a dictionary. Recently, the tourism industry has seen many important changes that will have a significant impact on future tourist demand. On the one hand, the rise of e-tourism, the democratisation of travel and the tendency to book and to make up one’s trip online rather than to buy a standard tourist package proposed by a tour operator, stood out with regard to the new traveller’s preferences. On the other hand, natural disasters such as tsunamis, volcanic eruptions and earthquakes as well as health issues, such as avian and swine influenza, have changed our perception of holiday and leisure. Green tourism, also known as nature-based tourism or sustainable tourism, is in great demand and will continue its growth in the future since many travellers are now aware of the negative impact tourism might have on the environment and have, therefore, become more responsible with regard to sustainability. Destinations should expect climate change to have an impact on tourists’ purchasing trends. We will gradually see new means of transport gaining ground to the detriment of air traffic. Travellers may opt for journeys made by train, boat or coaches especially that these modes are nowadays offering more comfort, great web accessibility and timetables suitability. In addition, shorter trips within the same continent or the same geographical region will more likely outweigh the long ones. Another important future trend is travels that incorporate an added value rather than just a classic lazy sun and see vacation: Many travellers are nowadays looking for real travel experiences that enrich their culture
and let them live and feel the authenticity. Furthermore, they seek out travels that involve volunteering (e.g. providing support to a population in need, humanitarian actions, etc.) or that include a particular mission, for instance, learning a new language, exploring new culinary techniques, attending a seminar, a concert or an event, etc. As a result, tour operators are now becoming specialists rather than generalists: Some are positioned as experts in golf vacations while others are specialized in cultural tours and so on. Modern tourism is a multifaceted and complex industry involving many stakeholders. Safety and security need, therefore, to be priorities for any tourism destination. Furthermore, policies and practices that protect both tourists and locals, and also that address how a crisis should be managed if the need arises are an essential component of tourism development. To reach the safety goal, governments should work on the implementation of an action plan that may include the following: Devoting special and sufficient budgets for safety issues Involving all stakeholders in crime prevention programmes (e.g. hoteliers, airline companies, the local population, transportation agencies, restaurants, bars, taxi drivers, etc.) since safety is everyone’s responsibility Security professional tourism training: Security professionals, who work in tourism areas, need to be sensitive to the special needs of the transient person. Property inspections with minimal safety standard: it is often easier to prevent a crime than to deal with it post facto. In brief, as today’s tourists seek places that are safe and secure, countries should continue to get heavily involved in developing policies that protect their population and visitors from perceived unsafe situations. The success of the tourism and hospitality sector is based on the continually evolving challenge of "selling the intangible". Thus, the human factor is of an increased importance. Nevertheless, due to the large human resource needs of the tourism industry, there is often a lack of qualified employees available to the industry. Destinations that want to consolidate their positions in the
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