Словарь практического маркетолога
Бесплатно
Основная коллекция
Тематика:
Реклама. Маркетинг. PR
Издательство:
НИЦ ИНФРА-М
Автор:
Шевченко Дмитрий Анатольевич
Год издания: 2022
Кол-во страниц: 515
Дополнительно
Вид издания:
Справочная литература
ISBN: 978-5-16-017626-0
ISBN-онлайн: 978-5-16-110190-2
Артикул: 776613.01.95
Словарь содержит более 3000 ключевых терминов маркетинга в авторской оригинальной трактовке. В отличие от большинства подобных словарей сосредоточен исключительно на маркетинговой тематике.
Словарь предназначен для практикующих специалистов в области современного цифрового маркетинга и маркетинговых коммуникаций. Станет полезным источникомзнаний в области маркетинга для бакалавров, магистрантов, аспирантов, преподавателей социально-экономических и гуманитарных дисциплин.
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Москва ИНФРА-М 2022 Д.А. Шевченко СЛОВАРЬ ПРАКТИЧЕСКОГО МАРКЕТОЛОГА
УДК 339.138 ББК 65.291.3 Ш37 Шевченко Д.А. Ш37 Словарь практического маркетолога : словарь / Д.А. Шевченко. — Москва : ИНФРА-М, 2022. — 515 с. ISBN 978-5-16-017626-0 (print) ISBN 978-5-16-110190-2 (online) Словарь содержит более 3000 ключевых терминов маркетинга в авторской оригинальной трактовке. В отличие от большинства подобных словарей сосредоточен исключительно на маркетинговой тематике. Словарь предназначен для практикующих специалистов в области современного цифрового маркетинга и маркетинговых коммуникаций. Станет полезным источникомзнаний в области маркетинга для бакалавров, магистрантов, аспирантов, преподавателей социально-экономических и гуманитарных дисциплин. УДК 339.138 ББК 65.291.3 Рекомендовано Гильдией маркетологов ISBN 978-5-16-017626-0 (print) ISBN 978-5-16-110190-2 (online) © Шевченко Д.А., 2022
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() – (computerised warehouse management system) – . (management style built on authority) – -(editorial authority) – (authors’ corrections) –
(agent) – ~ (agent fee) – ~ (publicist) – ~ (industrial agent) – ~ (publicity agent) – ~ (sale agent) – -~ (trade agent) – () – . ~ (agency commission) –
~ (agency fee) – ~ (interactive agency) – . ~ () – ~ (marketing agency) – ~ (public relations agency) – ~ (telephone agency) – . (Advergame, Advergaming) – . . (attention, interest, desire, action)
– (attention) – I (interest) – -D (desire) – - - - (action) . (optional extra) – -(assets) –
(alternative close) – . (ambassador) – . () – ---. (antimonopoly law) – (anthropomorphism) –
(.) – (rent) – ~ (holder) – ~ (rent) – ~ (renter) – ~ (anchor tenant) – (arm-) – (– – –