Английский язык : менеджмент

ФЕДЕРАЛЬНОЕ АГЕНТСТВО ПО ОБРАЗОВАНИЮ

№ 1954

Кафедра русского и иностранного языков и литературы

Английский язык

Менеджмент

Учебно-методическое пособие
по научно-техническому переводу, 
аннотированию и реферированию

Рекомендовано редакционно-издательским
советом университета

Москва     Издательский Дом МИСиС     2010  

УДК 811.111
 
А64

Р е ц е н з е н т
канд. филол. наук, О.Г. Прокофьева (МГЮА)

Английский язык: Менеджмент: Учеб.-метод. пособие по науч.А64 техн. переводу, аннотированию и реферированию / Т.Н. Галкина,
Г.Н. Гращенкова, Е.Н. Зудилова, Л.И. Смирнова. – М.: Изд. 
Дом МИСиС, 2010. – 64 с.
ISBN 978-5-87623-278-8

Учебно-методическое пособие представляет собой сборник аутентичных 
текстов на английском языке, отражающих различные проблемы, стоящие перед 
современной экономической наукой. Цель пособия – развитие навыков чтения 
профессионально-ориентированных текстов, совершенствование коммуникативных навыков устной и письменной речи на основе специальных тестов.
Предназначено для магистров специальности 050800 «Менеджмент».

УДК 811.111

ISBN 978-5-87623-278-8 
© Национальный исследовательский 
технологический университет 
«МИСиС», 2010

CONTENTS

Unit 1
Text. Oral Presentations in English (Part I) ..........................................4
Unit 2
Text. Oral Presentations in English (Part II) .......................................11
Unit 3
Text. Bank Organization .....................................................................20
Unit 4
Text. Managing the Generation Mix in the Workplace  ......................28
Unit 5
Text. Automation: Its Impact On Business And People ......................35
Unit 6
Text. Automation And Management ...................................................42
Unit 7
Text. Company Performance And Board Ousts ..................................49
Unit 8
Text. The Stock Market.......................................................................57
List of Reference Books ...........................................................................63

UNIT 1

Text. Oral Presentations in English (Part I)

Introduction

All presentations have a common objective. People give presentations 
because they want to communicate in order to:
• inform;
• train;
• persuade;
• sell.
A successful presentation is one of the most effective ways of 
communicating your message. And because English is so widely used 
in international business, a working knowledge of the vocabulary and 
techniques used in an English language presentation is a valuable asset.

Preparation

With good preparation and planning you will be totally confi dent and 
less nervous. And your audience will feel your confi dence. Your audience, 
too, will be confi dent. They will be confi dent in you. And this will give you 
control. Control of your audience and of your presentation. With control, 
you will be ‘in charge’ and your audience will listen positively to your 
message.
Objective
Before you start to prepare a presentation, you should ask yourself: 
“Why am I making this presentation?” Do you need to inform, to persuade, 
to train or to sell? Your objective should be clear in your mind. If it is not 
clear to you, it cannot possibly be clear to your audience.

Audience
“Who am I making this presentation to?” Sometimes this will be obvious, 
but not always. You should try to inform yourself. How many people? Who 
are they? Business people? Professional people? Political people? Experts 
or non-experts? Will it be a small, intimate group of 4 colleagues or a large 
gathering of 400 competitors? How much do they know already and what 
will they expect from you?
Venue
“Where am I making this presentation?” In a small hotel meeting-room 
or a large conference hall? What facilities and equipment are available? 
What are the seating arrangements?

Time and length
“When am I making this presentation and how long will it be?” Will 
it be 5 minutes or 1 hour? Just before lunch, when your audience will be 
hungry, or just after lunch, when your audience will be sleepy?
Method
“How should I make this presentation?” What approach should you use? 
Formal or informal? Lots of visual aids or only a few? Will you include 
some anecdotes and humour for variety?
Content
“What should I say?” Now you must decide exactly what you want to say. 
First, you should brainstorm your ideas. You will no doubt discover many ideas 
that you want to include in your presentation. But you must be selective. You 
should include only information that is relevant to your audience and your 
objective. You should exclude all other ideas. You also need to create a title for 
your presentation (if you have not already been given a title). The title will help 
you to focus on the subject. And you will prepare your visual aids, if you have 
decided to use them. But remember, in general, less is better than more (a little 
is better than a lot). You can always give additional information during the 
questions session after the presentation.
Structure
A well organised presentation with a clear structure is easier for the 
audience to follow. It is therefore more effective. You should organise the 
points you wish to make in a logical order. Most presentations are organised 
in three parts, followed by questions (Tab. 1).

Table 1

Part
Contents

Beginning
Short introduction
• welcome your audience 
• introduce your subject 
• explain the structure of your presentation 
• explain rules for questions 

Middle
Body of presentation
• present the subject itself 

End
Short conclusion
• summarise your presentation 
• thank your audience 
• invite questions 

Questions and Answers

Notes
When you give your presentation, you should be – or appear to be – as 
spontaneous as possible. You should not read your presentation! You should 
be so familiar with your subject and with the information that you want 
to deliver that you do not need to read a text. Reading a text is boring! 
Reading a text will make your audience go to sleep! So if you don’t have 
a text to read, how can you remember to say everything you need to say? 
With notes. You can create your own system of notes. Some people make 
notes on small, A6 cards. Some people write down just the title of each 
section of their talk. Some people write down keywords to remind them. 
The notes will give you confi dence, but because you will have prepared 
your presentation fully, you may not even need them!
Rehearsal
Rehearsal is a vital part of preparation. You should leave time to practise 
your presentation two or three times. This will have the following benefi ts:
• you will become more familiar with what you want to say;
• you will identify weaknesses in your presentation;
• you will be able to practise diffi cult pronunciations;
• you will be able to check the time that your presentation takes and 
make any necessary modifi cations.
So prepare, prepare, prepare! Prepare everything: words, visual aids, 
timing, equipment. Rehearse your presentation several times and time it. Is 
it the right length? Are you completely familiar with all your illustrations? 
Are they in the right order? Do you know who the audience is? How many 
people? How will you answer diffi cult questions? Do you know the room? 
Are you confi dent about the equipment? When you have answered all 
these questions, you will be a confi dent, enthusiastic presenter ready to 
communicate the subject of your presentation to an eager audience.

Equipment

Easily your most important piece of equipment is... YOU! Make 
sure you’re in full working order, and check your personal presentation 
carefully – if you don’t, your audience will!
The overhead projector (OHP) displays overhead transparencies 
(OHTs or OHPTs). It has several advantages over the 35 mm slide 
projector: 
• it can be used in daylight;
• the user can face the audience; 
• the user can write or draw directly on the transparency while in use.

The whiteboard (more rarely blackboard or greenboard) is a useful 
device for spontaneous writing – as in brainstorming, for example. For 
prepared material, the OHP might be more suitable.
The duster is used for cleaning the whiteboard. It is essential that the 
duster be clean to start with. You may consider carrying your own duster 
just in case.
Markers are used for writing on the whiteboard (delible – you can 
remove the ink) or fl ipchart (indelible – you cannot remove the ink). They 
are usually available in blue, red, black and green. Again, it’s a good idea 
to carry a spare set of markers in case you are given some used ones which 
do not write well.
The fl ipchart consists of several leaves of paper that you ‘fl ip’ or turn 
over. Some people prefer the fl ipchart to the whiteboard, but its use is 
limited to smaller presentations.
The Slide projector – which must be used in a darkened room – adds 
a certain drama. Some slide projectors can be synchronized with audio for 
audio-visual (AV) presentations. These projectors are typically used for 
larger presentations. The majority take 35 mm slides or transparencies, but 
projectors for 6×6 cm slides are also available.
Transparencies are projected by an overhead projector or a slide 
projector onto a screen – e. g., a folding screen which can be packed up 
and transported.
The notebook computer is increasingly being used to display graphics during presentations. It is often used in conjunction with an overhead 
projector, which actually projects the image from the computer screen onto 
the wall screen.
Handouts are any documents or samples that you ‘hand out’ or distribute to your audience. Note that it is not usually a good idea to distribute 
handouts before your presentation. The audience will read the handouts instead of listening to you. (to be continued)

Vocabulary

objective 
– цель;
to persuade – убеждать;
asset 
– ценное качество / имущество;
obvious 
– очевидный;
venue 
– место встречи;
facilities 
– условия;
equipment – оборудование;

audience 
– зрители, слушатели;
variety 
– разнообразие;
to brainstorm – решать проблему путём рассмотрения большого 
 
 
количества спонтанно возникающих вариантов
 
 
(например, в группе);
to rehearse 
– репетировать;
benefi t 
– польза.

Exercises

Exercise 1. Suggest the Russian equivalents for the words and word 
combinations given below.
To deliver a presentation, to be totally confi dent (of), visual aids, for variety, to brainstorm one’s ideas, relevant, to exclude, rehearsal, to be completely familiar with, enthusiastic presenter, eager audience.

Exercise 2. Match the words with their defi nitions.
1) familiar with sth
a) a meeting place arranged for some 
purpose or activity
2) obvious
b) having a good knowledge of smth.
3) variety
c) closely connected with sth, appropriate 
in the circumstances
4) asset
d) pieces of equipment, buildings, services 
that are provided for a particular purpose
5) facilities
e) easily seen or understood
6) relevant
f) the quality of not being the same, or not 
being the same at all times
7) venue
g) a sudden inspiration, idea or plan
8) brainstorm
h) a valuable or useful quality or skill

Exercise 3. Choose one of the words from Exercise 2 to make the 
sentences complete.
1. The President’s chief … is his reputation for honesty.
2. What you say is not … to what we are talking about!
3. The … of the big match is the football ground at Wembley.
4. The presenter couldn’t answer a single question the audience asked, 
obviously, he wasn’t completely … the subject of the presentation.
5. Spending less money is the … answer to his fi nancial problems.
6. To be healthy, we all need … in our diet.
7. Unless someone has a … soon, we’ll never solve this puzzle.
8. This fi rm provides its employees with all kinds of sports and rest … . 

Exercise 4. The table shows how words are formed around the verb 
present.

present

ation
ational
er
able
ably

Use these words in the suitable blanks in the sentences below.
1. All the … should register in advance.
2. I think I’m fi t for your company because I’ve got a lot of Advertising 
manager’s … skills.
3. Our boss is a smart and elegant woman. All the clothes she wears are 
really … .
4. The … was very lively and at the end there was a lot of applause.
5. I tried hard to dress … when I was going to meet my girl-friend’s 
parents.
6. Let me … the latest product of our company.

Exersise 5. Describe Tab. 1.

Exercise 6. Do the written translation of the following passage. 
“What should I say … the questions after the presentation”.

Exercise 7. Review questions.
1. Are the following statements True or False? Correct the false ones.
a) An OHP is for the display of 35 mm slides. 
b) A document distributed to an audience is called a ‘handout’. 
c) ‘To rehearse’ means ‘to write’. 
d) Presentations follow one of the following objectives: to perform, 
to teach, to persuade or to buy.
e) Indelible markers are intended for use with fl ipcharts, not 
whiteboards.
2. How to prepare properly?
Put the following points in the right order according to the text.
a) to structure your presentation into introduction, body, conclusion 
and questions; 
b) to ask the all-important question-words, why? who? where? 
when? how? and what? 
c) to allow plenty of time for preparation; 
d) to use equipment effectively; 

e) to rehearse your presentation several times and modify it if 
necessary;
f) to write notes based on keywords;
g) to select the right equipment for the job. 

Exercise 8. Look through the text once again, fi nd key-words in it 
and write the abstract of the text.

Assignments

1. According to the author of the article, preparation is essential in 
making your presentation successful. However, some other people say: 
“A good presentation is one fourth preparation and three fourths theatre”. 
What is your opinion?
2. Suppose you have very little time for preparing your presentation. 
Which of the author’s suggestions do you think you could do without? 
Which are vitally important?
3. Give a written description of the best oral presentation you have ever 
witnessed (e. g., a piece of some advertising campaign, your fellow-student’s 
report at some class / conference, a lecture given by your University teacher 
etc.). Include your analysis of why it was so remarkable.
4. Speak about the worst presentation (if you can remember it). What 
made it so bad?

UNIT 2

Text. Oral Presentations in English (Part II)

Delivery

‘Delivery’ refers to the way in which you actually deliver or perform 
or give your presentation. Delivery is a vital aspect of all presentations. 
Delivery is at least as important as content, especially in a multi-cultural 
context.
Nerves
Most speakers are a little nervous at the beginning of a presentation. So 
it is normal if you are nervous. The answer is to pay special attention to the 
beginning of your presentation. First impressions count. This is the time 
when you establish a rapport with your audience. During this time, try to 
speak slowly and calmly. You should perhaps learn your introduction by 
heart. After a few moments, you will relax and gain confi dence.
Audience Rapport
You need to build a warm and friendly relationship with your audience. 
Enthusiasm is contagious. If you are enthusiastic, your audience will be 
enthusiastic too. And be careful to establish eye contact with each member 
of your audience. Each person should feel that you are speaking directly to 
him or her. This means that you must look at each person in turn – in as 
natural a way as possible. This will also give you the opportunity to detect 
signs of boredom, disinterest or even disagreement, allowing you to modify 
your presentation as appropriate.
Body Language
What you do not say is at least as important as what you do say. Your 
body is speaking to your audience even before you open your mouth. 
Your clothes, your walk, your glasses, your haircut, your expression – it 
is from these that your audience forms its fi rst impression as you enter the 
room. Generally speaking, it is better to stand rather than sit when making 
a presentation. Be aware of and avoid any repetitive and irritating gestures. 
Be aware, too, that the movement of your body is one of your methods of 
control. When you move to or from the whiteboard, for example, you can 
move fast or slowly, raising or reducing the dynamism within the audience. 
You can stand very still while talking or you can stroll from side to side. 
What effect do you think these two different approaches would have on 
your audience?