Innovation management

МИНИСТЕРСТВО НАУКИ И ВЫСШЕГО ОБРАЗОВАНИЯ

РОССИЙСКОЙ ФЕДЕРАЦИИ

Федеральное государственное автономное 

образовательное учреждение высшего образования

«ЮЖНЫЙ ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ»

Инженерно-технологическая академия

Е. Л. МАКАРОВА

INNOVATION MANAGEMENT

Учебное пособие

 
 
 
 
 
 
 
 
 
 

Ростов-на-Дону – Таганрог

Издательство Южного федерального университета

2018

УДК 338.24
ББК 65.050

М15

Печатается по решению кафедры менеджмента и инновационных 

технологий Института управления в экономических, 

экологических и социальных системах Южного федерального 

университета (протокол № 19 от 7 февраля 2018 г.)

Рецензенты:

доктор экономических наук,  доктор юридических наук, доцент, директор 

Института управления в экономических, экологических и социальных 

системах Южного федерального университета  П. В. Павлов

доктор экономических наук, профессор, зав. кафедрой экономики и 

финансов Таганрогского института управления и экономики

И. Н. Олейникова

Макарова, Е. Л. 

М15
Innovation management : учебное пособие / Е. Л. Макарова ; 

Южный федеральный университет. – Ростов-на-Дону ; Таганрог : Издательство Южного федерального университета,
2018. – 121 с.

ISBN 978-5-9275-3094-6

Учебное пособие на английском языке посвящено вопросам, 

касающимся основных направлений инновационного менеджмента. 
Этот 
курс 
охватывает 
теоретические 
знания 
и 
развитие 

практических навыков в организации и управлении инновационной 
деятельностью в современных организациях с технологических, 
организационных, маркетинговых, инвестиционных и социальнопсихологических 
позиций. 
Учебное 
пособие 
предназначено, 

прежде всего, магистрантам направления «Менеджмент» и всем
интересующимся проблемами инновационного менеджмента.

УДК 338.24
ББК  65.050

ISBN 978-5-9275-3094-6

© Южный федеральный университет, 2018
© Макарова Е. Л., 2018 
© Оформление. Макет. Издательство 

Южного федерального университета, 2018

СОДЕРЖАНИЕ

INTRODUCTION...................................................................................5

1. Basic concepts and definitions of innovation management. 
The emergence, establishment and the main features of innovation 
management. Innovation and social laws. Classification of 
innovations as management object, definition, importance, functions, 
classification of innovations; the life cycle of innovation. Triplehelix concept............................................................................................8

2. Organizational structure of innovation management. 
Classification of innovative organizations. Research and 
development (R&D), classification, typology of research 
organizations; research areas of innovation management; small 
research business; risk (venture) business.............................................20

3. Regulations of innovation activity. 
Regulatory considerations. State regulations of innovation activity. 
Determination of the content and direction of innovation policy; 
methods of implementation; choice of policies, strategic and 
operational planning and used methods; forecasting, innovation 
motivation and methods used. ...............................................................31

4. Pricing of innovations. 
Factors affecting the pricing process of innovation product. Price 
management approach. Pricing process of an innovative product. 
Pricing methods of innovation project. Economic efficiency of 
innovations and methods of its analysis. ...............................................42

5. Innovation strategic management. 
The concept of strategic management in the innovation sphere. 
Features and choice of strategy. Extrapolation, search forecast, 
normative forecast, forecast on the basis of trend analysis, intuitive 
forecast. The overall goal and model of innovation management 

Содержание

4

system. Optimal control techniques. Basic concepts of the theory of 
decision-making. Classification problems of innovative strategies’ 
development. .........................................................................................52

6. Innovation project management. 
Classification of innovation projects. Development of programs and 
projects. Features of innovation project management. Research and 
Development of innovation project. High-involvement innovation 
approach. ...............................................................................................68

7. Expertise of innovative projects. Tasks and types of expertise. 
Evaluation of the effectiveness of the project. Objectives and stages 
of patent research. Qualitative and quantitative methods. Legal 
protection of the main scientific and technical results. The order of 
registration of the application for the invention. Application 
consideration. Proposals for rationalization. .........................................82

8. The risks of innovation projects. 
Risk classification. Accounting risks in projects. Methods to reduce 
the impact of risks. Investment return terms, the accounting rate of 
return, net present value, internal rate of return...................................102

INTERNET SOURCES FOR PRACTICAL WORK .........................114

REFERENCES....................................................................................117

INTRODUCTION

This textbook covers theoretical knowledge and practical skills 

development in organization and management of innovative activity in 
modern organizations from technological, organizational, marketing, 
investment and socio-psychological positions. 

The major objectives of this course are:
- to understand how development of economic and technological 

scenarios influence the innovation strategy of a company; 

- to understand the importance of organizational innovation for 

establishment of an innovation-oriented company; 

- to understand the shift from technological to marketing 

innovation;

- to analyze the multiple potential sources of innovation; 
- to develop and manage innovative strategy for the company and 

how to innovate in different scenarios.

The material outlined in the textbook, as well as the proposed 

practical exercises, are aimed at deepening knowledge, expanding skills 
and competencies in innovation management, and can be used by master 
and 
bachelor 
students 
in 
management 
courses: 
“Innovation 

Management”, 
"Methodology 
of 
research 
in 
Management", 

"Administrative Economics", etc., as well as students of other 
specialties within related disciplines.

The textbook includes 8 sections, each of which touches upon the 

most important aspects of innovation management:

Session 1. Basic concepts and definitions of innovation 

management. The emergence, establishment and the main features of 
innovation management. Innovation and social laws. Classification of 
innovations as management object, definition, importance, functions, 
classification of innovations; the life cycle of innovation. Triple-helix 
concept.

Introduction

6

Session 
2. 
Organizational 
structure 
of 
innovation 

management. Classification of innovative organizations. Research and 
development (R&D), classification, typology of research organizations; 
research areas of innovation management; small research business; risk 
(venture) business.

Session 3. Regulations of innovation activity. Regulatory 

considerations. State regulations of innovation activity. Determination 
of the content and direction of innovation policy; methods of 
implementation; choice of policies, strategic and operational planning 
and used methods; forecasting, innovation motivation and methods 
used.

Session 4. Pricing of innovations. Factors affecting the pricing 

process. Price management approach. Pricing process of an innovative 
product. Pricing methods of innovation project. Economic efficiency of 
innovations and methods of its analysis.

Session 5. Innovation strategic management. The concept of 

strategic management in the innovation sphere. Features and choice of 
strategy. Extrapolation, search forecast, normative forecast, forecast on 
the basis of trend analysis, intuitive forecast. The overall goal and model 
of innovation management system. Optimal control techniques. Basic 
concepts of the theory of decision-making. Classification problems of 
innovative strategies’ development.

Session 6: Innovation project management. Classification of 

innovation projects. Development of programs and projects. Features of 
innovation project management. Research and Development
of 

innovation project. High-involvement innovation approach.

Session 7. The risks of innovation projects. Risk classification. 

Accounting risks in projects. Methods to reduce the impact of risks. 
Investment return terms, the accounting rate of return, net present value, 
internal rate of return.

Introduction

7

Session 8. Examination of innovative projects. Tasks and types 

of expertise. Qualitative methods. Quantitative methods. Evaluation of 
the project effectiveness. Objectives and stages of patent research. Legal 
protection of basic scientific and technological results. The order of 
registration of the application for the invention. Examination of an 
application. Rationalization proposals.

Course Learning Outcomes:

- external and internal environment analyses of innovation 

company,

- key elements and their impact on the company; 
- analyses communication processes in innovation company 

organization, and proposals for improvement of their effectiveness;

- skills analysis of the competitive environment sector;
- organization of team interaction using management tasks, 

methods and techniques of company’s innovation activity.

Each section is equipped with practical tasks for a deeper 

understanding of theoretical information, mastering the practical skills 
of using this material in the innovation activities of modern companies.

1. BASIC CONCEPTS AND DEFINITIONS 

OF INNOVATION MANAGEMENT

The emergence, establishment and the main features of innovation 

management. Innovation and social laws. Classification of 
innovations as management object, definition, importance, 

functions, classification of innovations; the life cycle of innovation.

Triple-helix concept.

Innovative management is the management of the scientific, 

research and development, production activities and intellectual 
potential of the companies’ personnel with the aim of improving the 
product (service) being manufactured or mastering, as well as the ways, 
organization and culture of its production and, on the basis of this, 
meeting the needs of society in competitive goods and services.

Innovation is the end result of the innovation activity, embodied 

in the form of a new or improved product introduced on the market, a 
new or improved process used in organizational activities, a new 
approach to social problems. An innovation process is an activity in 
which an invention or an entrepreneurial idea receives economic 
content.

According to Oslo Manual, there are four major types of 

innovations:

• Product innovation
– A good or service that is new or significantly improved. This 

includes 
significant 
improvements 
in 
technical 
specifications, 

components and materials, software in the product, user friendliness or 
other functional characteristics.

• Process innovation
– A new or significantly improved production or delivery 

method. This includes significant changes in techniques, equipment 
and/or software.

1. Basic concepts and definitions of innovation management

9

• Marketing innovation
– A new marketing method involving significant changes in 

product design or packaging, product placement, product promotion or 
pricing.

• Organizational innovation
– A new organizational method in business practices, workplace 

organization or external relations.

Depending on where the innovation is applied - three types of 

innovation process are distinguished within or outside the firm:

 simple intra-organizational (natural);
 simple inter-organizational (commodity);
 advanced.
A simple intra-organizational (natural) process involves the 

creation and use of innovation within the same organization. Innovation 
in this case does not directly take the form of a commodity. Although 
the role of consumers are those units and employees who use intra-firm 
innovation.

With a simple inter-organizational (commodity) process,

innovation acts as an object of purchase and sale on the external market. 
This form of innovative process means a complete separation of the 
function of the creator and producer of innovation from the function of 
its consumer.

An advanced innovative process is manifested in the creation of 

new producers, the violation of the monopoly of the pioneer 
manufacturer, and the further diffusion of the commodity. The 
phenomenon of diffusion of innovation contributes to the economic 
development of society and is a stimulus for the initiation of a new 
innovation process.

In practice, the speed of diffusion of innovation depends on 

various factors:

1) technical and consumer properties of innovation;

Innovation management

10

2) innovative strategy of the enterprise;
3) characteristics of the market on which innovation is realized.

Table 1.1

Classification of innovations

SYSTEM
New series
(cars, planes, 
computers, TV)

New 

generation
(MP3 and 

download as 
substitution 

of CD)

New industry
(steam engine, 
biotechnology, 
nanotechnology, 

digital 

technology)

COMPONENT
Improvement of 

components

New 

components 
for existing 

systems

Advanced 
materials 
improving 
component 
properties

INCREMENTAL
„do better what 
we already do“ 

„new for the  
company“ 

RADICAL
„new for the 
world“ 

The function of innovation management is a specific type of 

managerial activity of employees engaged in innovative activities by 
special methods and methods, based on the division and cooperation of 
managerial work, characterized by a certain uniformity, complexity and 
stability of impacts on the object and the subject of management. These 
functions have a specific character, a special content and can be carried 
out independently, be both unrelated and inextricably linked, and, 
moreover, they seem to interpenetrate one another, they are united in a 
single holistic process.

In the process of innovation, five general management functions 

are implemented: planning and forecasting, organization, coordination, 
control, motivation. These classic five functions are inherent in any kind 
of management activity.

1. Basic concepts and definitions of innovation management

11

The functions of innovation management should also be 

considered from the perspective of innovation activity factors. 
Accordingly, special functions
of innovation management are 

distinguished: scientific, technical, economic, organizational, social, 
which generally take place at all stages of the innovation cycle of the 
enterprise:

− scientific functions are related to the management of scientific 

research and development, necessary for the effective implementation of 
various types of activities for the creation and implementation of 
innovations;

− technical functions provide a solution to a set of issues related 

to the technical and technological support of innovation activities, 
including basic and auxiliary production, management, all farms and 
services of the enterprise involved in the development of new products. 
The main content of technical functions of managing product 
innovations 
are 
design, 
technological, 
transport, 
warehouse, 

metrological and other types of preparation of production;

− economic
functions 
of 
management 
of 
innovations, 

development of production plans require: conducting marketing 
research of products, determining the necessary volume of capital 
investments, calculating production costs, calculating economic norms 
and standards, income and profit, forming a system for recording output 
(and other works performed in innovative cycle), the decision of 
questions of a payment, its material incentive;

− organizational functions involve solving the problems of 

organizing the production of new products (organization of workplaces, 
brigades, sections, workshops, productions), organization of labor of 
workers and collectives, organization of production management, 
staffing of production;

− social functions include training, retraining and upgrading of 

the skills of the staff, creating a normal socio-psychological climate in