Creative management : practical work on creative management


Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation
Uczelnia Techniczno-Handlowa im. Heleny Chodkowskiej
Varna Free University






                CREATIVE MANAGEMENT




Practical work on creative management

Workbook






Moscow - Warszawa - Varna

2018

UDC338.24 (075)

LBC 65.325

        Authors:

Stepanov A.A., Savina M.V., Krasyukova N.L., Sobon J., Zolotarvea A.F.,
Stepanov I.A., Pavlov P., Nedyalkova A., Leviczkij M.L., Shevchenko T.N., Solodkova K.A., Antonova L.I., Morozova N.V.




        Reviewers:

Doctor of Economics, professor P.V. Solodukha.

K79              Creative management / Practical work. Publishing house
           Scientific Adviser - Moscow ., 2018. - 136 p.


      Educational handbook devoted to the development of practical skills and competencies of managerial staff in the field of creative management. The workshop was well represented business simulations, case studies, tests, exercises aimed at forming teams of creative breakthrough, the use of creative tools and methods in making non-standard management solutions and integrated assessment. Significant place in the workshop is paid to organization development and implementation of creative projects, managing the implementation of creative strategies in real-time, as well as organizing and conducting training seminars training of creative management in the innovation economy
      The publication is intended for students enrolled in "Management", as well as graduate students, teachers and practitioners.


ISBN 978-5-9500999-5-3

© Authors, 2018

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                             Table of contents


INTRODUCTION.................................6
TOPIC I. CREATIVE MANAGEMENT AS A KIND OF
ADMINISTRATIVE ACTIVITY.....................7
Task 1.1.

Test exercise “ROLE AND IMPORTANCE OF CREATIVE THINKING IN MODERN MANAGEMENT”
Task 1.2.
Case “APPLE ORCHARD”
Task 1.3.
Business game “CENTER OF INTERNATIONAL TOURISM IN
THE ARCTIC CIRCLE: A GHOST TOWN OR REALITY?”
Task 1.4.
Case “THE DEERS”
Task 1.5.
Business game “FLIGHT TO THE MOON”
TOPIC II. CREATIVE MANAGEMENT MASTER COMPETENCE MODEL..............................18
Task 2.1.
The game “AM I A MANAGER?”
Task 2.2.
Test “CHECK WHAT KIND OF CHIEF YOU ARE”
Task 2.3.
Test “ARE YOU AN ORGANIZED PERSON?”
Task 2.4.
Test “YOUR ABILITY TO TAKE RISKS”
Task 2.5.
Test “YOU ARE NOT A GENIUS, DO YOU?”
Task 2.6.
Test exercise "SIGNS, CHARACTERISTICS OF MANAGER’S CREATIVE THINKING"
Task 2.7.
Test "CREATIVE MANAGEMENT CAPACITY"
Task 2.8.
Test ”DEFINE SOCIAL CREATIVITY OF PERSON”
TOPIC III. FORMING TEAMS FOR CREATIVE
BREAKTHROUGH..................................40
Task 3.1.
Test “INTERPERSONAL EVALUATION OF TYPES OF SOCIO-PSYCHOLOGICAL RELATIONS IN THE SELECTION OF TEAMS OF CREATIVE BREAKTHROUGH”
Task 3.2.

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THE ADOPTION OF NON-STANDARD MANAGERIAL DECISIONS IN A TEAM
Business game "THE OPENING OF A BRANCH OF THE
COMPANY "ALYONUSHKY INTERNATIONAL"
TOPIC IV. THE PLACE,THE CONCEPT OF AND THE ROLE OF NON-STANDARD MANAGEMENT SOLUTIONS IN THE
CREATIVE MANAGEMENT..............................62
Task 4.1.
Test exercise "CREATIVE SOLUTION (NINE POINTS)" Task 4.2.
The game “FINANCING OF IDEAS”
Task 4.3.
Business game "PROFESSIONAL"
TOPIC V. STRATEGY AND TECHNIQUES IN CREATIVE MANAGEMENT.......................................67
Task 5.1.
Exercise “CAN YOU HAVE A BRAIN WAVE?”
Task 5.2.
Exercise “UNHUSK YOUR IMAGINATION”
Task 5.3.
Exercise “QUEST FOR MAIDS”
TOPIC VI. STAGES OF THE ADOPTION OF NON-STANDARD MANAGERIAL DECISIONS.............................76
Task 6.1.
Task “FARMER AND HORSE”
Task 6.2.
Exercise “AUCTION OF IDEAS”
Task 6.3.
Case “ELEVATOR”
TOPIC VII. APPLICATION AREAS FOR TECHNOLOGY AND
CREATIVE MANAGEMENT METHODS......................83
Task 7.1.
Business game “IDEA”
Task 7.2.
Business game “BRIDGE”
Task 7.3.
Business game “CREATIVE RESTAURANT”
Task 7.4.
Case “MOVING IS A DELICATE MATTER”
Task 7.5.
Case “UNIQUE SPECIALIST”
Task 7.6.
Business game “CITY OF CORRUPTION”

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Task 7.7.
Business game “ENTREPRENEURIAL PROJECT (PROJECT CONCEPT)”
TOPIC VIII. EFFECTIVENESS OF NON-STANDARD MANAGERIAL DECISIONS IN CREATIVE MANAGEMENT....95
Task 8.1. The business game “DEVELOPMENT OF THE PROJECT OF INTERNATIONAL COOPERATION”
TOPIC IX. DEVELOPMENT OF CREATIVE PROJECTS.....98
Task 9.1.
Case “FACTORY MANAGEMENT”
Task 9.2.
Business game “RATIONAL CONSUMER BUDGET”
Task 9.3. Business game “ PERFECT SALES NETWORK MODEL: 100% COMPETITIVE ADVANTAGE"
TOPIC X. THE IMPLEMENTATION OF CREATIVE STRATEGIES: A REAL-TIME CONTROL...............109
Task 10.1.
Business Game “AT AUCTION”
TOPIC XI. TRAINING OF CREATIVE MANAGEMENT PERSONNEL FEATURES............................. 119
Task 11.1
Test “TRAINING STYLES AND FEATURES OF THEIR ACCOUNTING WHEN TEACHING THE SKILLS OF CREATIVITY” Task 11.2 Business Game “STAFF TRAINING MANAGEMENT” References..................................... 131

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INTRODUCTION



       In the context of an innovative economy the most important strategic direction in the development of management science is the creative management. Creative management reflects a specific aspect of management of modern industries and enterprises in the conditions of accelerating the pace of change of technological innovation, unpredictability, non-standard and crisis situations.
       Today, a need grows for inventive managers, with the ability to generate and implement unconventional and original ideas quickly and effectively resolve problem situations.
       The motto of the creative management master: "I know for sure: the impossible is possible!» Such a manager must possess masterly techniques, methods and techniques of the original non-standard decision-making today.
       The solution of practical problems (case studies, business games, tests, exercises, etc.) is a type of self-controlled work of the student on the systematization of information within the statement or address specific problems and apply the knowledge gained in practice. This type of independent work aims at the development of thinking, creativity and skills in the active search and self-help. The workshop allows the student learning to see, set and solve both standard and non-standard problems that may arise in the future in the profession.
       A teaching aid offered to your attention is aimed at deepening and consolidation of theoretical and methodological knowledge, development of students' skills of independent use of this knowledge in practice.
       Workshop on creative management enables students to master the skills of non-standard decision managerial solutions in the chaotic conditions of uncertainty, randomness and unpredictability of change in the external and internal environment of the organization; surprises in the implementation of concepts and business plans; a sharp reduction in terms of adoption and implementation of management decisions; systematically emerging needs in the application of fundamentally new, previously untested, tools, methods and management techniques, and others.
       The purpose of this workshop on the creative management is the formation of practical skills and competencies in accordance with the requirements of the state standard.
       The task is to equip managers of creative type with knowledge on the application of tools and creative management techniques in the practice of good governance and management.
       The manual is intended for students, graduate students enrolled in the direction "Management", as well as teachers and practitioners.

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        TOPIC I. CREATIVE MANAGEMENT AS A KIND OF ADMINISTRATIVE ACTIVITY.

        Questions to the lecture

      1.1. The concept of modern management
      1.2. The role and importance of creative thinking in modern management
      1.3. The concept, purpose and objectives of creative management
      1.4. General and specific principles of creative management


      Currently, creative solving of problem is relevant as never yet. Requests for creative solutions in almost any field are constantly increasing. The concept of "creative management" in recent years increasingly began to be used.
      What is it?
      Creative Management is a process of managing creative potential as an individual and an organization. The particular relevance of the implementation of creative management of organizations is determined by the constant need to develop and implement non-standard system management solutions in terms of acceleration of change generations of innovation, unpredictability, uncertainty, contingency and crisis situations.
      What are the main features of creative management?
      Creative Management is a creative approach in making managerial decisions.
      Creative Management is- a new non-traditional, non-standard, original solutions of "undecidable" problems.
      Creative Management is the highest performance in “unsolvable” problems solutions and high efficiency managerial decisions.
      In other words, the creative management can work wonders!
      It is no secret that the main creators of successes and failures are people, managers. The success or failure of the business depends on their knowledge and skills, on how they can creatively and professionally formulate a fresh original business idea to adopt and implement non-standard high-performance managerial solution.
      The objective prerequisites for predetermining the emergence of creative management are as follows:
      Firstly, constantly arise in various fields of activity of the enterprises intractable problems.
      Secondly, fundamentally new problems that arise in the face of uncertainty, turbulence, internal and external environment of enterprises.

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      Third, in the present conditions of business leaders are usually those companies whose managers are able to think and act creatively, generate and effectively implement new and unusual and original ideas.
      Fourth, the benefits of an innovation are quickly replicated by competitors. As a result, the company to maintain its competitive advantage, should systematically improve and play new original products and effective management decisions.[1]
      Fifth, the constant changes in all spheres of society, manifested regularly emergencies and crises, require a search for innovative solutions, to study effective ways of enterprises development.
      Sixth, the failure or absence of necessary, known mechanisms, tools, and methods of making and implementing management decisions, as well as a number of other circumstances.
      The purpose of creative management is activation of the process of generating innovation ideas and development by managerial personnel previously unknown unusual, original management decisions.



Fig. 1. The main tasks and directions of creative management

      The main objectives and directions of creative management are shown in Figure 1.
      The specific objectives of management as a tool for creative solutions non-standard management tasks include:
      -        Search and study of different alternative strategies to address the problem from a variety of options.


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      -       A comparative analysis of alternative solutions based on various evaluation criteria.
      -       Substantiation of mechanisms, tools and methods for implementing custom strategies based on the opportunities of using the creative potential of management staff.
      -       Ensuring the achievement of the objectives and criteria, indicators of efficiency of alternative management decisions based on the adaptive control system and decision-making to adjust operations in real time.
      Creative Management as a tool for science-based management is used both for the strategic development and overcome the recurring emergency and crisis situations, when you want to search for and implementation of innovative ways of survival, advancement, achievement of enterprise competitiveness in the market.

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Task 1.1.


Test exercise

        THE ROLE AND IMPORTANCE OF CREATIVE THINKING IN MODERN MANAGEMENT


Task: Assess which of the following factors are decisive and without which there cannot be a successful and efficient operation of modern manager? To do this, distribute 100 points between 8 factors listed in the list:

No The factors that determine the Evaluation of Evaluation of      
   success of the manager         the listener  international      
                                  (in points)   experts (in points)
1. Wage                                                            
2. Have diploma                                                    
3. Appearance                                                      
4. Authority                                                       
5. Professional competence                                         
6. Life experience                                                 
7. Creativity                                                      
8. Manager talent (God's gift)                                     

      Now compare your answers with the evaluation of two thousand successful managers - International experts:
      Salary - 0
      Diploma - 0
      Appearance -1
      Authority - 4
      Professional competence - 8
      Life experience -10
      Creative approach - 36


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      Manager talent (God's gift) - 41
Why, as for you, successful managers so appreciated the factors, which determine the success of the activities of the manager?
      Answer the following questions:
      1)       Why the main priority of successful managers was given the Manager talent (41) and a creative approach (36)? And less than - life experience (10) and professional competence (8)?
      2)       Why is given a zero score diploma and salary?
      The matter is, in fact, that it is the talent, the creative approach, the life experience and professional competence that are able to make a successful manager. In the absence of talent, creative approach, life experience and professional competence, a good degree, high wage cost and presentable appearance for themselves are not able to make the manager really successful.
      An example of what can be life path and career of one of the most prominent, internationally recognized super-diplomat of XX century, Minister of Foreign Affairs of the USSR, Andrei Gromyko. Higher education he received in Moscow in the Veterinary Academy. Then he studied in graduate school and defended his PhD thesis at the All-Union Scientific-Research Institute of Economics of the rural economy.
      Then fate tied him with diplomatic activity. If we pay attention to the documentary photo - and newsreel late 30’s, Andrei Gromyko was often seen at international meetings close with Stalin.
      How it would be that a man with the veterinary and agro economic education could reach peaks of diplomatic career? Here, of course, its role played talent, creative approach, the ability to think creatively and practical experience, the ability to effectively work with people.
      That same thing can be said about Alexander Maslyakov, who received a technical education, and then has become a top-manager of the show-business -the head of the program KVN, which he on over many decades is constantly developing and improving.
      Innovation, creativity -it's an adventure! It does not seem as anything other, and therefore is interesting. It is progressive. It is revolutionary. By its nature, creativity and innovation hasty, because they should have time to take advantage of those innate discoverer advantage. And what is your creative potential?

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Task 1.2.



Case

APPLE ORCHARD


       Conditions
       You are the manager in the firm of landscape design. You received an order from the famous millionaire for a very good large amount of money break on his site the apple orchard of 10 trees. In all, he wants to plant five rows of four rows each. How are you going to do?
       Your creative solution.

        The decision of the case.

       Delivered conditions can be met at the expense of trees arranged in a five-pointed star. But to solve this problem is not so simple. People used to think about the series, as parallel lines, so it is not easy to get rid of the usual setup of consciousness.


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Task 1.3.


Business game

        INTERNATIONAL TOURISM CENTER OF THE ARCTIC CIRCLE: A GHOST TOWN OR A REALITY?

      Organization of the game: the participants of the business game are combined in groups of 3-5 people and in brainstorming mode offer the most fantastic creative concept of the future project.
      Setting.
      Imagine that you are a resident of a small urban settlement in the Arctic Circle Zapolyarsk.
      For some people, the Arctic Circle is a mysterious place, access to which is simply unimaginable, where there is always snow and very cold. For others it is a familiar everyday life: home, family, work.
      Arctic Circle - this is a desperate and dangerous place, covered with a thick layer of snow.
      It is this phenomenon as the polar day and polar night begins within the Arctic Circle, This is when the sun does not set for the night off the horizon, a day does not appear out of it. There, where the Arctic Circle, this night and this day happens once a year.
      The predominant vegetation - spruce and pine forests.
      In this remote wilderness with scenic original and unique wildlife and fauna not frightened, original culture of the local population, there is only one company the fish processing plant, around which the whole urban life takes place. The lack of infrastructure makes life in the city for its inhabitants dull and monotonous.
      The population of the city has decided in the last municipal elections, to change his city office and announced a competition for the best project of the transformation of the village in the provincial center of international tourism, where people will want to travel around the world, from different countries and continents.
      This new center of international tourism should overshadow traditionally known and visited.
      Those who present such a project that can ignite in the soul of citizens hope for a better future and to change their lives, residents will elect their mayor.
      Develop your creative concept of the proposed project and present it.


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