Английский язык для экономистов
Покупка
Тематика:
Английский язык
Издательство:
ФЛИНТА
Авторы:
Малюга Елена Николаевна, Ваванова Наталия Владимировна, Куприянова Галина Николаевна, Пушнова Ирина Викторовна
Год издания: 2021
Кол-во страниц: 320
Дополнительно
Вид издания:
Учебник
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-9765-4497-0
Артикул: 776772.01.99
Доступ онлайн
В корзину
Учебник рассчитан на студентов экономических вузов. Особое внимание авторы уделяют практике ведения дискуссии, овладению навыками написания и представления презентаций по различным
экономическим темам. Учебник допущен Министерством науки и образования Российской Федерации для студентов высших учебных заведений, обучающихся по экономическим специальностям.
Тематика:
ББК:
УДК:
ОКСО:
- ВО - Бакалавриат
- 38.03.01: Экономика
- ВО - Магистратура
- 38.04.01: Экономика
ГРНТИ:
Скопировать запись
Фрагмент текстового слоя документа размещен для индексирующих роботов.
Для полноценной работы с документом, пожалуйста, перейдите в
ридер.
АНГЛИЙСКИЙ ЯЗЫК ДЛЯ ЭКОНОМИСТОВ Учебник 2-е издание, переработанное и дополненное Под редакцией Е.Н. Малюга Допущено Министерством образования Российской Федерации в качестве учебника для студентов высших учебных заведений, обучающихся по экономическим специальностям Москва Издательство «ФЛИНТА» 2020
УДК 811.111(075.8) ББК 81.432.1я73 А64 Ре ц е нзе н ты: д-р филол. наук, проф. кафедры английского языкознания Московского государственного университета им. М.В. Ломоносова Т.Б. Назарова; д-р филол. наук, проф. кафедры английского языка № 4 Московского государственного института международных отношений (Университета) МИД России Е.В. Пономаренко Английский язык для экономистов [Электронный ресурс] : учебник для вузов / Е.Н. Малюга, Н.В. Ваванова, Г.Н. Куприянова, И.В. Пушнова ; под ред. Е.Н. Малюга. — 2-е изд., перераб. и доп. — Москва : ФЛИНТА, 2020. — 320 с. : ил. ISBN 978-5-9765-4497-0 Учебник рассчитан на студентов экономических вузов. Особое внимание авторы уделяют практике ведения дискуссии, овладению навыками написания и представления презентаций по различным экономическим темам. Учебник допущен Министерством науки и образования Российской Федерации для студентов высших учебных заведений, обучающихся по экономическим специальностям. УДК 811.111(075.8) ББК 81.432.1я73 ISBN 978-5-9765-4497-0 © Коллектив авторов, 2020 © Издательство «ФЛИНТА», 2020 А64
CONTENTS Предисловие ..................................................................................................12 UNIT 1. LABOUR RELATIONS .......................... 14 A. Preliminary discussion ...............................................................................14 B. Pre-reading exercises ..................................................................................14 С. Reading .......................................................................................................14 Collective Bargaining ........................................................................14 D. Vocabulary ..................................................................................................18 E. Make a summary of the text .......................................................................21 F. Grammar notes ............................................................................................21 The Infi nitive .....................................................................................21 Owners Can’t Ignore Union ..............................................................25 G. Speak up .....................................................................................................27 H. Reading the English newspaper .................................................................27 Ryanair Strike: Unions Accuse Airline of Breaching Labour Laws ......................................................................................27 I. Reading the Russian newspaper ..................................................................31 Учителя средних школ в Лос-Анджелесе продолжают забастовку .........................................................................................31 J. Translation ...................................................................................................32 Что такое кадровая «яма» и как в нее не попасть .........................32 К. Case study ..................................................................................................34 US Teacher Strikes Generated Victories. So Why are They Ready to Strike Again? .................................................................................34 UNIT 2. PRODUCTION AND COSTS ..................... 37 A. Preliminary discussion ...............................................................................37 B. Pre-reading exercises ..................................................................................37 C. Reading .......................................................................................................37 Production and Costs .........................................................................37 D. Vocabulary ..................................................................................................42
E. Make a summary of the text .......................................................................44 F. Grammar notes ............................................................................................44 ‘One’ and ‘It’ .....................................................................................44 G. Speak up .....................................................................................................46 H. Reading the English newspaper .................................................................47 OPEC to Slash Oil Production to Help Prop up Prices .....................47 I. Reading the Russian newspaper ..................................................................50 Может ли солнечная энергия конкурировать с углем? ................50 J. Translation ...................................................................................................52 Издержки производства ..................................................................52 К. Speech practice ...........................................................................................54 This Manufacturer Isn’t Moving to China ........................................54 UNIT 3. URGENT PROBLEMS OF MARKETING ......... 57 A. Preliminary discussion ...............................................................................57 B. Pre-reading exercises ..................................................................................57 C. Reading .......................................................................................................57 Evolution of Modern Marketing .......................................................57 D. Vocabulary ..................................................................................................61 E. Make a summary of the text .......................................................................63 F. Grammar notes ............................................................................................64 The Passive ........................................................................................64 G. Speak up .....................................................................................................68 H. Reading the English newspaper .................................................................68 Sports Direct Plans to Rebrand Itself as Frasers Group ....................68 I. Reading the Russian newspaper ..................................................................72 Тренды среди брендов: что готовит 2020 год? .............................72 J. Translation ...................................................................................................75 Внутренний брендинг: реклама или новый подход к стратегии организации? ...............................................................75 К. Case study ..................................................................................................76 Case 1. Examples of Rebranding ......................................................76 Case 2. Coca-Cola to Rebrand “Diet” Fizzy Drinks .........................76
UNIT 4. ECONOMIC DEVELOPMENT AND CULTURAL DIVERSITIES ........................... 78 A. Preliminary discussion ...............................................................................78 B. Pre-reading exercises ..................................................................................78 С. Reading .......................................................................................................78 Culture in Economic Performance ....................................................79 D. Vocabulary ..................................................................................................83 E. Comprehension ...........................................................................................84 F. Grammar notes ............................................................................................85 Modal Verbs: Can (Could), May (Might), Must (Have to), Be to, Should ................................................................................................85 Understanding Culture ......................................................................88 Compound Nouns ..............................................................................91 G. Discussion ..................................................................................................92 H. Make a summary of the text .......................................................................93 I. Reading the English newspaper ...................................................................93 You are Talking to Me .......................................................................93 J. Reading the Russian newspaper ..................................................................96 Разговоры ни о чем: деловые встречи в России удивляют европейцев ......................................................................97 К. Speak up ...................................................................................................101 The Other Customs Barrier .............................................................101 UNIT 5. BUSINESS ETHICS ........................... 105 A. Preliminary discussion .............................................................................105 B. Pre-reading exercises ................................................................................105 С. Reading .....................................................................................................105 Business Ethics ................................................................................106 D. Vocabulary ................................................................................................110 E. Speak up ...................................................................................................112 F. Grammar notes ..........................................................................................112 Ellipsis .............................................................................................112 What Happened to Japanese Business Ethics? ................................113
G. Reading the English newspaper ...............................................................114 How the Oil Industry Has Spent Billions to Control the Climate Change Conversation ......................................................................116 H. Reading the Russian newspaper ...............................................................122 Вопросы деловой этики требуют большего вовлечения бизнес-сообщества ........................................................................122 I. Case study ..................................................................................................125 A Nation of Cheaters .......................................................................125 J. Speak up ....................................................................................................128 UNIT 6. ACCOUNTING ............................... 130 A. Preliminary discussion .............................................................................130 B. Pre-reading exercises ................................................................................130 С. Reading .....................................................................................................130 True and Fair is not Hard and Fast ..................................................131 D. Vocabulary ................................................................................................135 E. Make a summary of the text .....................................................................138 F. Grammar notes ..........................................................................................138 The Participle ..................................................................................138 Try Revolution, not Evolution .........................................................141 G. Speak up ...................................................................................................143 H. Reading the English newspaper ...............................................................143 There’s no Accounting for Accountants ..........................................143 I. Reading the Russian newspaper ................................................................148 Жизнеспособный формат: какие решения позволяют справляться с кризисом .................................................................148 J. Translation .................................................................................................149 Инструменты для анализа финансового состояния предприятия ...................................................................................149 К. Case study ................................................................................................151 UNIT 7. BANKING ................................... 152 A. Preliminary discussion .............................................................................152 B. Pre-reading exercises ................................................................................152
С. Reading .....................................................................................................152 Recent Developments in Money and Banking ................................152 D. Vocabulary ................................................................................................156 E. Make a summary of the text .....................................................................159 F. Grammar notes ..........................................................................................159 Participles as Conjunctions and Prepositions ..................................159 The ‘-ing’ Forms ..............................................................................160 Deutsche Bank Sees Signs of an Upturn .........................................163 G. Speak up ...................................................................................................164 H. Reading the English newspaper ...............................................................165 What Facebook’s New Currency Means for the Banking System .............................................................................................165 I. Reading the Russian newspaper ................................................................170 Банки сокращают долю неидеальных клиентов .........................170 J. Translation .................................................................................................172 Деньги так и не дождались комфортных условий ......................172 К. Case study ................................................................................................173 How will People Bank in the Future? .............................................173 UNIT 8. FINANCIAL MARKETS AND INVESTMENTS ................................... 177 A. Preliminary discussion .............................................................................177 B. Pre-reading exercises ................................................................................177 C. Reading .....................................................................................................177 America’s Financial Markets ...........................................................178 D. Vocabulary ................................................................................................180 E. Make a summary of the text .....................................................................183 F. Grammar notes ..........................................................................................183 Sentences of Real and Unreal Condition .........................................183 G. Speak up ...................................................................................................186 H. Reading the English newspaper ...............................................................187 Markets are Braced for a Global Downturn ....................................187
I. Reading the Russian newspaper ................................................................193 Самые богатые инвесторы мира озаботились будущим планеты ...........................................................................................193 J. Translation .................................................................................................196 МВФ оценил объем фиктивных инвестиций в мире в $15 трлн ...........................................................................196 К. Case study ................................................................................................197 Charities and Social Enterprises: Invest Responsibly or Lose Public Trust ........................................................................197 UNIT 9. THE ROLE OF GOVERNMENT ............... 201 A. Preliminary discussion .............................................................................201 B. Pre-reading exercises ................................................................................201 C. Reading .....................................................................................................201 What Role Should the State Play in the Economy? ........................202 D. Vocabulary ................................................................................................205 E. Make a summary of the text .....................................................................207 F. Grammar notes ..........................................................................................207 Mixed Conditionals .........................................................................207 G. Reading the English newspaper ...............................................................210 How America’s Government Shutdown is Affecting Flyers ...........210 Н. Reading the Russian newspaper ...............................................................213 Роль государства в экономике будет возрастать .........................213 I. Speak up ....................................................................................................216 J. Case study ..................................................................................................218 How Government Can Affect Market .............................................218 UNIT 10. MONETARY AND FISCAL POLICY ........... 222 A. Preliminary discussion .............................................................................222 B. Pre-reading exercises ................................................................................222 C. Reading .....................................................................................................222 Effectiveness of Monetary Policy ...................................................223 D. Vocabulary ................................................................................................227
E. Make a summary of the text .....................................................................230 F. Grammar notes ..........................................................................................230 The Gerund ......................................................................................230 Bank of Japan Eases Monetary Policy ............................................233 G. Speak up ...................................................................................................235 H. Reading the English newspaper ...............................................................235 Monetary Policy in Africa Has Become More Orthodox ................235 I. Reading the Russian newspaper ................................................................239 Выйти из ловушки: как Россия намерена достичь роста ВВП ......................................................................................239 J. Translation .................................................................................................241 Кредитно-денежная политика и ее эффективность ....................241 К. Case study ................................................................................................242 Is Modern Monetary Theory Nutty or Essential? ............................242 UNIT 11. GLOBALISATION ........................... 246 A. Preliminary discussion .............................................................................246 B. Pre-reading exercises ................................................................................246 C. Reading .....................................................................................................246 There is an Alternative to Globalisation: It’s Localisation — a Global Manifesto ..........................................................................247 D. Vocabulary ................................................................................................251 E. Make a summary of the text .....................................................................253 F. Grammar notes ..........................................................................................254 Inversion ..........................................................................................254 G. Speak up ...................................................................................................257 H. Reading the English newspaper ...............................................................258 The Globalisation Counter-Reaction ...............................................258 I. Reading the Russian newspaper ................................................................263 Неуловимо, но неизбежно: почему мировая экономика входит в новый кризис и какова роль глобализации в этих процессах ............................................................................263
J. Translation .................................................................................................266 Орешкин предупредил о «разматывании клубка глобализации» во время кризиса ............................................................................266 К. Case study ................................................................................................267 UNIT 12. ECONOMICS AND ECOLOGY ............... 270 A. Preliminary discussion .............................................................................270 B. Pre-reading exercises ................................................................................270 С. Reading .....................................................................................................270 Global Problems Need Global Solutions ........................................270 D. Vocabulary ................................................................................................275 E. Make a summary of the text .....................................................................278 F. Grammar notes ..........................................................................................278 Causative .........................................................................................278 G. Speak up ...................................................................................................281 H. Reading the English newspaper ...............................................................282 Atmospheric Pressure ......................................................................282 I. Reading the Russian newspaper ................................................................286 Проблемы взаимодействия экологии и экономики ....................286 J. Translation .................................................................................................288 Как выживает канадский север ....................................................289 К. Case study ................................................................................................290 The Importance of Error in Ecology ...............................................290 UNIT 13. INTERNATIONAL TRADE ................... 292 A. Preliminary discussion .............................................................................292 B. Pre-reading exercises ................................................................................292 C. Reading .....................................................................................................292 International Specialisation .............................................................293 D. Vocabulary ................................................................................................297 E. Make a summary of the text .....................................................................300 F. Grammar revision .....................................................................................301 Exports Collapse as Coronavirus Freezes International Trade ........301
G. Reading the English newspaper ...............................................................304 EU Scores in Trade War with US ....................................................304 H. Reading the Russian newspaper ...............................................................308 Обновление цепочек: какой станет международная торговля после кризиса .................................................................................308 I. Speak up ....................................................................................................310 US Launches GM Trade War ..........................................................311 List of websites .............................................................................................314 References .....................................................................................................316 Dictionaries ...................................................................................................318
ПРЕДИСЛОВИЕ Учебник «Английский язык для экономистов» рассчитан на студентов экономических вузов, прошедших на более ранних этапах обучения английский язык для делового общения, английский язык для профессиональных целей и освоивших английский язык на уровне B2—C1. Учебник «Английский язык для экономистов» нацелен на повышение языковой компетенции студентов-экономистов, что позволит им находиться в курсе теоретических разработок ведущих зарубежных специалистов. По прохождении данного учебника студенты смогут обсуждать проблемы, характерные для российской экономики, ориентироваться в значительных потоках экономической информации. Тематика учебника максимально приближена к изучению данной проблематики на русском языке. Специальный акцент делается на современные тенденции развития экономического языка как одной из наиболее динамично развивающихся сфер, что призвано способствовать формированию у студентов навыков использования современных лексико-грамматических конструкций и терминологии. С точки зрения эффективности обучения, учебник знакомит студентов с принципами самостоятельного поиска языкового материала, необходимого для решения поставленных перед ними экономических задач на английском языке. Особое внимание уделяется практике ведения научной дискуссии и овладению навыками представления презентаций по различным экономическим тематикам, что должно способствовать развитию у студентов склонности к проведению самостоятельной научной работы, опираясь на ранее приобретенные навыки чтения и аудирования. Студенты, имеющие языковой уровень B2—C1 изучают лек сико-грамматический материал применительно к тематике учебного пособия. В отдельные аспекты обучения выделяют
ся: экономические тексты (газетно-публицистические, научные и учебные); перевод как вид речевой деятельности (устная и письменная формы); реферирование газетных, журнальных текстов. Апробация учебника успешно прошла на 4 курсе экономического факультета РУДН. Причем особенно удачными, по мнению специалистов, оказался отбор материала, содержащего большое количество профессиональной лексики, разнообразный набор заданий, нацеленный на понимание англоязычных текстов, перевода их на русский язык, на расширение и закрепление знаний в области грамматики, а также на развитие навыков прямого и обратного перевода и реферирование текстов. Особым достоинством учебника является и то, что в каждый раздел включены проблемные ситуации (case studies), создаются условия для работы в группе и для «мозгового штурма». Авторы выражают глубокую признательность рецензентам: доктору филологических наук, профессору кафедры английского языкознания филологического факультета МГУ им. М.В. Ломоносова Тамаре Борисовне Назаровой и доктору филологических наук, профессору кафедры английского языка № 4 Московского государственного института международных отношений (Университета) МИД России Евгении Витальевне Пономаренко за положительную оценку учебника. Авторы также благодарят российские и зарубежные издательства, любезно предоставившие свои материалы в учебных целях. Е.Н. Малюга, профессор, доктор филологических наук, заведующий кафедрой иностранных языков экономического факультета Российского университета дружбы народов
UNI T 1. LABOUR RELATIONS A. Preliminary discussion 1. What are labour or trade unions? 2. How do unions infl uence the economy? 3. Do they increase or diminish economic effi ciency? B. Pre-reading exercises B.l. Skim the text and give its key idea. B.2. Scan the text for the following information. 1. What is collective bargaining? 2. Collective bargaining agreements typically cover several topics. What are they? 3. When does collective bargaining over a new contract begin? C. Reading C.1. Read the text and answer the questions. 1. How do closed and open shops differ? 2. What contract issues are addressed in the bargaining process? 3. Why have workers become “job conscious”? 4. How does the bargaining process occur? Collective Bargaining Despite the decline of unionism, collective bargaining — the negotiation of labour contracts — remains an important feature of
labour-management relations. The goal of collective bargaining is to establish a “work agreement” between the fi rm and the union. The Work Agreement. Collective bargaining agreements (contracts) assume many forms. Some contracts are brief, taking up only 2 or 3 pages; others are lengthy and highly detailed, requiring 200 or 300 pages of print. Some agreements involve only a local union and a single plant; others set wages, hours, and working conditions for entire industries. Typically, however, collective bargaining agreements cover several topics. Union Status and Managerial Prerogatives. As for union status, the closed shop affords the union the greatest security. In a closed shop, a worker must be (or become) a member of the union before being hired. Under Federal labour law, such shops are illegal in industries other than transportation and construction. In contrast, a union shop permits the employer to hire non-union workers but provides that these workers must join the union within a specifi ed period, say, 30 days, or relinquish their jobs. An agency shop requires non-union workers to pay union dues or donate an equivalent amount to charity. Union and agency shops are legal, except in the 20 states which expressly prohibit them through socalled right-to-work laws. In the open shop, an employer may hire union or non-union workers. Those who are non-union are not obligated to join the union or pay union dues; they may continue on their jobs indefi nitely as non-union workers. Nevertheless, the wage, hours, and working conditions set forth in the work agreement apply to the non-union workers as well as the union workers. The management side of the union-status issue is managerial prerogatives. Most work agreements contain clauses outlining certain decisions reserved solely for management. These prerogatives usually cover such matters as size and location of plants, products to be manufactured, types of equipment and materials to be used in production and in production scheduling.
Wages and Hours. The focal point of any bargaining agreement is wages and hours. Both labour and management press for the advantage in wage bargaining. The arguments which unions use most frequently in demanding (and by the fi rm in resisting) wage boosts are (1) “what others are getting,” (2) the employer’s ability to pay, based on its profi tability, (3) increases in the cost of living, and (4) increases in labour productivity. In some cases, unions achieve success in tying wages to the cost of living through cost-ofliving adjustment (COLA) clauses. Hours of work, voluntary versus mandatory overtime, holiday and vacation provisions, profi t sharing, and fringe benefi ts — health plans and pension benefi ts — are other contract issues which must be addressed in the bargaining process. Seniority and Job Protection. The uncertainty of employment in a market economy, along with the fear of anti-union discrimination on the part of employers, has made workers and their unions “Job conscious.” The explicit and detailed provisions covering job opportunities which most agreements contain refl ect this concern. Unions stress seniority (length of service) as the basis for worker promotion and for layoff and recall. They want the worker with the longest continuous service to have the fi rst chance at relevant promotions, be the last one laid off, and be the fi rst one recalled from layoff. In recent years, unions have become increasingly sensitive to losing jobs to non-union subcontractors and to overseas workers. Unions sometimes seek limits on the fi rm’s ability to subcontract out work or to relocate production facilities overseas.
Grievance Procedures. Even the most detailed and comprehensive work agreement cannot spell out all the specifi c issues and problems which might occur during its life. For example, suppose that Nelson gets reassigned to a Iess pleasant job. Was this reassignment for legitimate business reasons or, as Nelson suspects, because of a personality confl ict with a particular manager? Labour contracts contain grievance procedures to resolve such matters. The Bargaining Process The date for the beginning of collective bargaining on a new contract is usually set in the existing contract and is usually 60 days before the current one expires. The union normally takes the initiative, presenting its demands in the form of specifi c wage, fringe-benefi t, and other adjustments to the present union management contract. The fi rm counters with an offer relating to these and other contract provisions. It is not unusual for the original union demand and the fi rst offer by the fi rm to be far apart, not only because of the parties’ confl icting interests but also because the parties know they are obligated by law to bargain in good faith. The initial “large demand-low offer situation” leaves plenty of room or compromise during the negotiations. The negotiating then begins in earnest on items in dispute. Hanging over the negotiations is the deadline, which occurs the moment the present contract expires. At that time there is a possibility of a strike — a “work stoppage” by the union — if it thinks its demands are not satisfactorily met. But there is also the possibility that at that time the fi rm may engage in a lockout, in which it forbids the workers to return to work until a new contract is signed. In this setting of uncertainty prior to the deadline, both parties feel pressure to fi nd mutually acceptable terms. Although bluster and bickering often occur in collective bargaining, labour and management display a remarkable capacity for compromise and agreement. Typically they reach a compromise solution which is written into a new contract. Nevertheless, strikes
and lockouts occasionally do occur. When they happen, workers lose income and fi rms lose profi t. To stem their losses, both parties look for and usually eventually fi nd ways to settle the labour dispute and get the workers back to work. Bargaining, strikes, and lockouts occur within a framework of Federal labour law, specifi cally the National Labour Relations Act (NLRA). This act was fi rst passed as the Wagner Act and later amended by the Taft-Hartley Act and the Landrum-Griffi n Act. The act sets forth the dos and don’ts of union and management labour practices. For example, while union members can picket in front of a fi rm’s business, they cannot block access to the business by customers, co-workers, or strikebreakers hired by the fi rm. As a second example, fi rms cannot refuse to meet and talk with the union’s designated representatives. (C.R. McConnell, S.L. Brae) C.2. Decide whether these statements are True (T) or False (F). 1. A union shop affords the union the greatest security. 2. Union and agency shops are illegal in 20 states. 3. Non-union workers cannot exercise their rights set forth in the work agreement. 4. The bargaining process usually begins within two months before the expiration of the current contract. 5. Both parties are pressed to fi nd mutually acceptable terms prior to the deadline. D. Vocabulary D.1. Learn the vocabulary and make up your own sentences. collective bargaining — the discussion held between an employer and trade unions in order to reach an agreement on wages and working conditions prerogative (n) — a special right belonging to a particular person, especially because of the offi cial position they hold
closed shop — а place of work where only members of a particular trade union are employed relinquish (v) — to give up dues (n, plural) — regular payments made to an organisation such as professional association or trade union by its members set forth (phr v) — to formulate one’s demands, to settle one’s requirements in defi nite terms cost-of-living adjustment — in the US, an increase in someone’s pay or pension, made to cover increases in the cost of living voluntary (adj) — acting or done willingly, without being forced mandatory (adj) — which must be done fringe benefi ts — advantage or service given with a job besides wages (company cars, loans at low rates of interest, etc.) explicit (adj) — clear and fully expressed provision (n) — a part of a law, contract, agreement, etc. that relates to a particular subject layoff (n) — the act of stopping a worker’s employment recall (n) — the act of offi cially telling someone to come back grievance procedure — the system that a company has to discuss workers’ complaints spell out (phr v) — to explain in the clearest or most detailed way expire (v) — to come to an end; run out counter (v) — to move or act in order to oppose or defend yourself against something in earnest — seriously; in a determined way lockout (n) — a situation in which people are prevented from entering their place of work until they have agreed to accept conditions set down by their employers bluster (n) — noisy or boastful talk bickering (n) — quarrelling, especially about important matters stem (v) — to stop strike-breaker — a person who takes the job of someone else who is on strike designated (adj) — chosen or named for a particular job or purpose
Доступ онлайн
В корзину